With the updated Lancer product line now spanning up to the approximately $29,000 Evolution, Mitsubishi will fill the gap between the O-Z Rally model and the turbocharged flagship with the new-for-2004 Lancer Ralliart. Dipping onto its corporate heritage and parts bin, Mitsubishi is using its inhouse performance arm to push the Lancer into sporty territory. Priced under $18,000, the Lancer Ralliart will boast 160 horsepower (up 30 hp from base), sport-tuned suspension, improved brakes, body kit, Evolution bucket seats, and Ralliart interior trim pieces. This feisty model will be on sale fall 2003. In addition, Rallisport components will be offered through dealers, allowing enhancements eventually for the full portfolio of Mitsu vehicles.
