Sir Henry Royce once said, "Strive for perfection in everything you do. Take the best that exists and make it better. When it doesn't exist, design it." And this guided the creation of the new Rolls-Royce Phantom, manufactured at the company's headquarters near Goodwood, West Sussex, on the south coast of England. 'Project Rolls-Royce' began on July 28, 1998, when BMW Group became custodians of the marque. The new Rolls-Royce Phantom is the result of an intense four-year design and engineering program that has not only produced a new motorcar, but it also established the manufacturing plant to build it and a new company market and sell it. The Phantom is powered by a new 6.75-liter V-12 offering 453-horsepower and able to propel the Phantom from 0-60 mph in well under six seconds.
