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2003 Geneva Motor Show


Startech, the Chrysler Group side of the famed Brabus German tuning house, used their booth in Geneva to take the wraps of a Euro-interpretation of the Dodge Ram, a continental SEMA-style tuner truck. Stainless steel accentuates the design (two front tube guards, matching illuminated side-sill guards and rear quarter bumpers), in this case applied to a basic black, four-door Ram. Like any good SEMA-style show truck, wheels remain the dominant visual element, in this case the OEM 20s are upgraded with a 10x24-inch light alloy Startech Monoblock design, mounted with 305/35R24 tires -- just the right amount of overkill if there's another black Ram on your block.

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