In car crazy, import-dominated Southern California, it should come as no surprise that the launch of Toyota's youth oriented Scion brand would be big news. The Scion brand launched to the American public with two models, the smaller of which is the xA model, based on the home market Ist. The xA is powered by a 1.5-liter/108-horsepower engine that is offered with a choice of either a five-speed manual or an optional four-speed-automatic transmission. The hallmark of the Scion brand will be the level of personalization that will be offered within the confines of the dedicated Scion showrooms set up adjacent to existing Toyota facilities as part of the company's effort to appeal to younger buyers whose hearts, minds and dollars have been won by Honda and Acura.
