Despite denials, rumors that Honda is developing its own version of a pickup truck were to be believed. In Detroit, Honda unveiled the SUT (sport/utility truck) concept, demonstrating its unique take on the pickup market. The development focus was the "active dad," translating into a family-focused vehicle that emphasizes car-like characteristics yet boasts truck-grade toughness for weekend adventuring. The unibody truck has seating for five, along with a five-foot cargo bed for toys like ATVs. The SUT is powered by a VTEC V-6, with output estimated to be in the 240- to 260-horsepower range. Ride and handling are aided by a fully independent suspension. On the safety front, the SUT concept features vehicle stability assist, front side airbags, side curtain airbags, and four-wheel ABS. Bed bonus points awarded for exterior speakers. SUT production at the Alliston, Ontario, plant will begin in 2005.