2007 Chicago Auto Show: Dodge Takes the Phrase "Lunch Pail Crowd" Literally
Dodge Ram 4500 and 5500 Chassis Cabs
By Allyson Harwood
Photography by the author
For its presentation of the Dodge Ram 4500 and 5500 Chassis Cabs, Dodge took the idea of appealing to the lunch pail crowd to heart. Not only were the trucks surrounded by the machines you'd expect to see where the Chassis Cabs will be put to work (and, yes, sparks literally were flying!), the press kits were in lunch pails. Each lunch pail contained a Thermos. And a fake magazine with the truck's specs. The press kit itself was designed to look like a ham and cheese sandwich, and came in a zip-top bag. But Dodge won't need to worry about attracting guys to these trucks. The Cummins' 610 pound-feet of torque and the 4500/5500's stout frame will take care of that.
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Posted May 5 2008 08:24 AM by Mark Williams
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Posted April 11 2008 02:33 PM by Allyson Harwood
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Posted April 11 2008 03:38 PM by thomas_voehringer
Some trucks and SUVs have huge blindspots. Here's a technology that overcomes them. more
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Some people consider traveling cross-country a bore, while others consider following the roads that keep our nation moving quite an adventure. I'm one of those adventurous types who see beyond the miles of flat asphalt... more
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Posted Today 04:49 PM by Melissa
Some people consider traveling cross-country a bore, while others consider following the roads that keep our nation moving quite an adventure. I'm one of those adventurous types who see beyond the miles of flat asphalt... more
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Subaru has redesigned its Forester crossover for 2009 and already the SUV has placed first in our tough test of compact crossovers. The Forester may have improved functionally, but are you digging the new look or do you... more
Has the ever-growing pain at the pump finally gotten you thinking about giving up your V-8, seven-passenger SUV for something a little more frugal? Well you might want to get to a dealership soon, because the trade-in... more
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