Volkswagen Dieselution Tour
Volkswagen of America, Inc. showcases its commitment to clean diesel performance and unique vehicle personalization with three new concepts on display at the 2007 Specialty Equipment Market Association (SEMA) show.
Volkswagen's Dieselution Tour, a mobile marketing exhibit showcasing clean diesel, will be staged outdoors in the plaza and will provide the backdrop for the latest in clean diesel performance and unique Volkswagen personalization.
For the 2007 SEMA show, Volkswagen blends concept car design, aftermarket tuning and creativity to illustrate how their already exciting line-up can be transformed into unique high-performance, one-of-a-kind vehicles.
Using interactive displays and exhibits, the Dieselution Tour will highlight current environmental issues and showcase advances in diesel engine technology, design and performance. Starting today, the exhibit embarks on a four-month tour, making stops at events and locations around the United States, including environmental and alternative fuel festivals, auto shows and the 2008 Super Bowl.
"Volkswagen of America considers the Dieselution Tour an important informational resource for everyone concerned about the environment and improved fuel economy standards," said Stefan Jacoby, CEO of Volkswagen of America, Inc. "We want to show Americans that today's clean diesel technology is a quantum leap from the powerplants introduced nearly 30 years ago. This tour aims to change any outdated perception about diesel technology."
"As the diesel car sales leader in the United States, we have worked hard to make our diesels cleaner, quieter and more fuel efficient," Jacoby added. "Once consumers realize that a clean diesel alternative can improve their fuel economy by nearly 35 percent over comparable gasoline engines, we're confident that many drivers will visit their local Volkswagen dealerships."
The Dieselution Tour is centered around a 53-foot-long, double-expandable semi-trailer with exhibits and interactive displays. Elements include an "Alt Fuel/ Alt Film video area; a Dieselab with a series of interactive and video displays; a Diesel Heritage section, illustrating Volkswagen's diesel history and leadership; a Sustainability Station, involving an interactive quiz and a Carbon Footprint Calculator; a Beyond Diesel perspective featuring SunFuel; and a Motorsports display, outlining Volkswagen's recent history and international success in racing diesel vehicles in events like the Baja 500, Pikes Peak, and the Dakar rally.
The Dieselution Tour will also feature the 2009 Jetta TDI, Volkswagen's new, 50-state clean diesel offering. The vehicle is scheduled to go on sale in the U.S. in spring of 2008. Also on display, a 3.0-liter V6 TDI Touareg, the Polo Blue Motion and the oldest Volkswagen diesel in America, a 1977 Rabbit.
For more info about the Volkswagen Dieselution Tour, visit Volkswagen of America online at vw.com.
Pikes Peak Volkswagen Touareg V10 TDI
Many of the standard Touareg traction control functions will carry over into these race vehicles. The Touareg still will offer its 4XMotion all-wheel drive system, which provides superior traction control - a must-have on the challenging surfaces of Pikes Peak. Additional equipment includes Anti-slip Regulation, Electronic Differential Lock, Engine Braking Assist, Electronic Brake-pressure Distribution, Electronic Stabilization Program with brake assist, and Hill Climb Assist.
The three Touareg V10 TDIs once again will be powered by ultra-low sulfur diesel (ULSD) at Pikes Peak. This clean diesel fuel reduces emissions of sulfur compounds and permits the use of advanced emission control systems. In another display of innovation, the Touareg was the first light-duty vehicle in the U.S. to include a particulate filter that further reduces emissions.