2009 Hummer H3 Alpha Project Trailhugger

At Hummer's SEMA stand is an H3 Alpha developed by the staff of Four Wheeler magazine, dubbed Project Trailhugger. The Trailhugger (not to be confused with tree-hugger) is modified for increased off-road capability while maintaining reasonable comfort and fuel-economy and features a raft of hard-core accessories, including nitrogen-charged Rod Hall Racing piggyback reservoir-type performance shocks, flat-black GT Simulock 16-in. wheels, a remote perimeter lighting system, and a winch. For a unique appearance, the Trailhugger is also "de-glossed," meaning the H3's chrome trim is painted flat black and its paint modified with a special flattening agent.