2010 Toyota Tundra Platinum & Work Truck Package
Toyota revealed its slightly revamped full-size 2010 Toyota Tundra lineup at the Chicago show this week and announced the truck will receive an all-new 4.6L V-8 when it hits dealerships this April. Along with the engine, Tundra customers will be able to choose from two new packages, the luxurious Platinum or the hard-knuckled Work Truck.
The new 4.6L V-8 is touted by officials as the best combination of power and fuel economy in the full-size truck segment. Toyota claims its new engine achieves 15 mpg city/ 20 mpg highway, while at the same time putting down 310-hp @ 5600 rpm and 327 lb-ft @ 3400 rpm.
As you can tell, the $5140 Platinum package strives to tame the brand's biggest beast into comfortable cruiser. It's only available on CrewMax Limited models with the 5.7L i-Force engine option and adds to the outside a billet-style front grille, chrome bumpers, daytime running lights, door sill protectors and appropriate logos and badging. Stepping inside the cabin, owners get power mirrors, a power driver's seat, tilting and telescoping steering wheel, moonroof and wood trim.
Those looking for a new workhorse in their commercial business will likely find the Work Truck package more to their liking. The new package is available on 4x2 and 4x4 regular or 4-door double cab models, with either a standard or long bed design. It also can be tacked on to a truck with any of the brand's V-6 or V-8 Tundra motors under their hoods. Black is the name of the game, both inside and out for the Work Truck. Chrome is replaced by regular black trimmings outside. Basic gauges indicating fuel, speed and oil line the dash, while some interior comforts like cruise control, lighting and keyless entry have been deleted. As such, a truck built specifically with the Work Package is expected to be around $550 to $655 less than the standard Tundra's MSRP.
Overall, the 2010 Tundra lineup gets a reworked grille, tail lamps and seven-pin tow hitch setups, as well as height adjustable headlamps. Inside, front passengers are protected by knee airbags and entertained by a new Tech Audio multimedia system. Prices have yet to be set, but expect them close to the truck's market introduction.