According to Chrysler, customization is all the rage with off-roading Jeep Wrangler buyers. So much so, that Chrysler unveiled a special "Moparized" Jeep Wrangler Unlimited at the Frankfurt Motor Show with a smattering of Mopar accessories.
Chrysler says the average Wrangler owner spends around $325 on Mopar parts to customize the off-roader's appearance and function. Around 40% of buyers choose some sort of chrome piece as their part of choice. So to show off its new lineup of chrome accessories, Mopar, along with Jeep, outfitted a new Wrangler with nearly every shiny aesthetic part they offer.
"Right after Dodge Ram, Jeep Wrangler is our most accessorized vehicle," said Pietro Gorlier, president and chief executive officer -- Mopar Service, Parts and Customer Care. "From chromed parts to axle kits, we offer our Jeep Wrangler owners hundreds of parts and accessories from which to choose."
Here's what the Frankfurt show Jeep Wrangler has installed:
| Frankfurt "Moparized" Jeep Wrangler Unlimited |
| 82210469 | Chromed Mirror Covers | $121 |
| 82210558AC | Chromed Front Grille | $327 |
| 82210564AC | Chromed Tubular Side Steps | $583 |
| 82210268 | Chromed Taillamp Guards | $183 |
| 82208439AB | Chromed Exhaust Tip | $54.40 |
| 82210608 | Chromed Fuel Filler Cap | $165 |
| 82210142 | Brushed Stainless Steel Door Sills | $111 |
| 82210001 | 18-inch Chromed Aluminum Wheel | $411 |
Source: Chrysler