It's the brand as all-American as Mom, hot dogs, and apple pie, all of which had their origins elsewhere, but we digress. Chevrolet is starting to expand globally in a major way, but it's still an important player on the homefront, representing more than 50 percent of GM's domestic sales volume. Chevy trucks and suvss have always enjoyed a major presence at SEMA, whether in the GM booth, or among the hundreds of exhibiting companies. This year promises to be no different.

GMC may be considered by some to be no more than Chevy trucks in tuxedos, but the brand has a loyal following in its own right, and has some unique models not shared with its bowtie brethren. Although GMC has branched out into crossovers with the Acadia and Terrain, its heart and soul will remain trucks, and the Sierra was well represented at the show in both 1500 and HD trims.


2012 Chevrolet Silverado 3500 HD 4x4 by Iron Cross Automotive

Iron Cross Automotive added its custom touch to the 2012 Silverado 3500 HD 4x4 with a Firestone Ride-Rite airbag suspension system, a BDS Suspension 6.5-inch lift, Toyo Open Country 35-inch tires on American Force 22-inch wheels. Further exterior upgrades include Rigid Industries LED light bars, a Warn front winch, A.R.E. truck cap, Iron Cross Automotive bumpers and step bars, and AAC and Anzo truck lights.

The Duramax diesel enging gets an Airaid cold-air induction system, and Edge Products tuner. On the inside, the truck features an MTX Audio/Edge Products back-up camera, a StingRay garage custom interior, and an IC Realtime mobile digital video surveillance system.


2006 GMC Sierra 2500 by Pacific Performance Engineering

Pacific Performance Engineering (better known to enthusiasts as PPE) has developed a well-deserved reputation among the Duramax diesel enthusiast community for building some no-nonsense performance products for GM's high-tech diesel powerhouse. The company's showcase truck that will be featured at the 2012 SEMA Show is no exception. Under the hood, the 2006 Sierra packs just about every performance upgrade PPE offers, including high-performance pistons, forged Carrillo rods, head studs, compound turbos, a nitrous system, and a PPE duel fueler system. That's just the hardware. The engine also has a custom engine management computer to handle the power, and PPE Stage 6 transmission upgrade to the already stout Allison transmission.

So what's this drool-inducing list of performance hardware good for? Try an estimated 1500 hp and 2000 lb-ft of torque, 0-60 in a neck-snapping 2.5 seconds, and a scorching 10.8 second quarter mile. Top speed with optimized gearing is 206 mph. Just to prove the truck's versatility and reliability, it was towed to the Bonneville Salt Flats, and towed a trailer up to 142 mph. Definitely not advisable on the I-5. Although not yet official, both speeds, hitched and unhitched, should be new world records.


2010 Chevrolet 1500 Regular Cab by Full Throttle Suspension

Although it seems HD trucks are all the rage lately for modification, Full Throttle Suspension didn't forget the half-ton crowd with its Silverado 1500 truck. The truck features a 7-inch lift, front and rear shock hoops, remote-reservoir shocks and steering stabilizers.

To add some spring to the Silverado's step, the 5.3-liter V-8 engine has a Whipple supercharger, Precision 4.56 gears, and an Eaton Truetrac rear differential. Exterior modifications include T-Rex billet grille and a custom vinyl wrap.


2012 Chevrolet 2500 Crew Cab by Full Throttle Suspension

If you like your Silverado HD style, Full Throttle also applied the full custom treatment to a 2500 HD Crew Cab model. This truck features a 10-inch suspension lift, custom upper control arms, remote reservoir shocks, American Force 24-inch wheels, and Toyo 35-inch tires. The Duramax diesel engine gets an H&S Performance system, and front and rear Mag-Hytec differential covers.

Exterior modifications include Fusion front and rear bumpers, Rigid Industries lights, Amp Research power steps, and a T-Rex Billet Grille.


2005 Chevrolet Silverado Crew Cab

This 2005 Silverado crew cab is definitely one-of-a-kind with and Silverado HD hood and new-style Chevy Tahoe taillights. The truck rides low on an air suspension system with custom front lower control arms, Bilstein front and rear shocks, a custom six-link rear suspension and a custom-notched frame to facilitate the ultra-low stance. In addition to the custom front and rear treatments, the truck also features a custom convertible canvas top, shaved door handles, custom sheetmetal bed floor, and welded tailgate.

On the inside, the truck features custom leather-trimmed door panels with suede inserts, seats, rear bucket seats, and a suede headliner. The interior also features a massive 15.5-inch HD monitor built into the dashboard, and a custom rear center speaker enclosure.


1999 GMC Sonoma by Beckett Automotive

It may be more than a decade old, but this '99 GMC Sonoma is as fresh as mini trucks get. The truck features a dropped frame for that distinctive stance, with Michigan Metal Works control arms and Sadistic Iron Werks three-link suspension helping the Sonoma to lay low.

The door handles have been shaved, and the truck features a custom sheetmetal bed with flipped Chevy Colorado taillights out back. KH Kustoms gave the truck its custom paintjob using Auto Air Colors. Under the hood, the performance-built Vortec V-6 engine features a K&N intake and Flowmaster custom exhaust for that distinctive deep rumble.


1967 Chevrolet C-10

For timeless style, it's hard to beat the look of late '60s and early '70s era Chevy C-10 trucks, and this specimen is a clean, low-key example of a resto-mod done right. Although the updates are relatively subtle, this custom truck received plenty of attention inside, out and bumper-to-bumper. Underhood, the truck features a 350 cubic-inch small block V-8 with an Edelbrock intake system and Holley TBI, K&N Intake, and Flowmaster exhaust with DBX mufflers.

A Mayhews Race custom frame underpins the truck, with a Porterbuilt Fabrication front drop member, tubular control arms and four-link rear suspension, suspended by an Accu-Air air suspension system with Energy Suspension urethane bushings, Budnik 20-inch front and 22-inch rear wheels. The brake system was also thoroughly updated with CPP big brakes, booster and master cylinder, with special acknowledgement to McQuay Customs for fabrication and support.

The exterior features a custom paintjob applied by Jade Collision, Pro-Trucks sprayed bedliner, Dakota Digital LED taillights, Delta Tech HID headlights, and Bed Wood bed strips. Exterior modifications by Street Driven Customs. The interior features a Buddy-Bucket seat with honey-colored leather and a plaid insert, a Budnik billet steering wheel, Dakota Digital gauges, Clayton Machine Works door handles and pedals, a MClelland Upholstery custom interior, and ACC carpets.


1994 Chevrolet Silverado

Among the more modern fullsize trucks, perhaps the favorite customization platform is the GMT-400 style from 1988-1998. Strikingly sleek and modern for its day, the Chevrolet C-Series and GMC Sierra from that era still look fresh and contemporary more than 20 years later. With some custom touches and modifications, the trucks really turn heads, and this 1994 model featuring a Ride-Tech suspension system and a 3.5-inch body drop is a great example.

Riding on Boss Motorsports 20-inch wheels, the exterior features shaved door handles, a custom paintjob with hand-brushed graphics, and smoothed and painted interior with synthetic leather and suede upholstery.


1970 Chevrolet Chevelle by KC Bones

"Wait a minute. What's a Chevelle doing on a Truck Trend list?" You're probably asking yourself. Good question. But a closer look at this unusual project reveals the musclecar body is actually sitting on a Chevrolet three-quarter ton truck chassis. The Franken-velle is powered by a 454 big-block V-8 mated to Turbo 400 transmission and breathing through a Flowmaster exhaust. Power gets to the ground through a Dana 44 front and GM 14-bolt rear axle and 4.11 gears. KC Bones provides ample exterior illumination through its 4-inch light bars.


1967 Chevrolet C10 by Classic Performance Products

Almost no stone has been left unturned in the pursuit of custom classic truck perfection in Classic Performance Products 1967 Chevrolet C10 project truck. Showing fanatical attention to detail even where most people will never see it, the truck features a blasted, smoothed and powdercoated frame and crossmembers, to which almost every product available from CPP's catalog for the C10 is affixed. Powering this pristine ride is a Magnacharger-supercharged GM LS1 crate engine.

The truck features the company's tubular upper and lower control arms, front and rear big brake kit, front and rear sway bars, transmission crossmember, tubular rear trailing arms, C-notch kit, and 4-inch billet lowering blocks, among other items. Keeping with the smooth custom theme, the door and tailgate handles have been shaved, the engine firewall smoothed, grille emblem removed, and windows replaced with one-piece glass. The interior features custom-upholstered seats and door panels, a Billet Specialties steering wheel on a chromed tilt steering column, Classic Instruments gauges and an Alpine DVD/Navigation head unit.


2012 Chevrolet Silverado 2500 Storm Truck

No, it's not a tornado research vehicle. Presumably the name came from RealTruck.com's desire to take the SEMA show "by storm." And the level of customization and detail on this truck certainly seems to have gotten the attention of show-goers. The full equipment and modification list is far too long to list here, but among the highlights are Auto Loc door poppers, Boondock custom bumpers, a Bully Dog Triple Dog GT tuner, Carriage Works mesh grille, a 55-inch LG flat screen TV, and four other 26-inch TV monitors, Gibson exhaust, a Pace-Edwards tonneau cover, Pro Comp lift kit, and a Stitches Upholstery custom interior.


Chevrolet C3500 Dually by Falken

This Chevy dually looks like a current model, but look again closely. It's actually a GMT-400 model dually with a 2010 Silverado front clip conversion. No specific model year was given for the truck, but we do know it has a 454 big-block V-8 under the hood. Virtually nothing was left un-touched on this truck, with a full custom airbag suspension, custom interior, and two massive subwoofers in the full-length console that bisects the rear seats. The truck also features twin Webasto sunroofs, Anzo lights, a Trex grille, and an ididit steering column.


1949 Chevrolet Truck by Race Deck

Race Deck's primary business is modular garage flooring, but the company sure turned some heads at this year's SEMA show with its 1949 Chevrolet truck. Featuring a matte gray paint job, the truck has the company's flooring material in its bed, and the checkerboard theme is repeated under the hood with a black and white painted diamond-plate firewall. Sitting in front of the firewall is a supercharged Chevy small-block V-8. The interior is a simple but eye-catching red leather with a red-painted dashboard and black carpeting.


2013 Chevrolet Avalanche Ski Concept

2013 may be the final model year for the Avalanche, but there's no reason not to send it out in style. To commemorate the versatile SUV's final year of production, Chevrolet showed the Avalanche Ski Concept featuring a flat-top ski and snowboard carrier, 22-inch wheels, and custom Park City Mountain Resort logos and laser-etched headrests.


1947 Chevrolet Pickup

This two-tone cream and red 1947 Chevy pickup is nothing radical, but smooth, classy, and with modern hardware to make it a reliable daily driver, if you're so inclined. Built by Hot Rods by Dean in Phoenix, Arizona, it's painted Vanilla and Apple Red Wanda paint, and features a matching custom-upholstered interior by Hot Rod Interiors of Phoenix, a Chevrolet Performance LS327 crate motor with a FAST 102mm throttle body & intake manifold, an MSD ignition, Edelbrock valve covers, and a TCI Automotive 4L60E automatic transmission. The interior features a Lokar shifter and e-brake, Dakota Digital gauges, a Custom Autosound stereo, Southern Air air conditioning, and a Flaming River steering column.


Survivor Truck

No, it's not from the TV show, although it looks like it could have driven off the set of one of the Mad Max movies or some other post-Apocalyptic thriller. The Survivor Truck appears to be based on a mid-'70s to early '80s Chevrolet C50 truck, and is built for the worst-case scenario. It features a multi-fuel engine (fuels not specified) a nuclear/biological/chemical filter, on-board water purification and storage, a solar power generator, medical and first aid supplies, 360-degree thermal imaging, audio and video, a sniper platform, and a full on-board communications network. No word on color options, although the flat desert beige fits well with what we envision most of the planet would look like after a nuclear carpet-bombing.


1949 Chevrolet Pickup by Chip Foose

There are few names in the custom world better-known or as well-respected as Chip Foose, so it was only natural that performance exhaust giant Magnaflow would choose the master of style to build a show truck for them. This beauty is a laundry-list of top-notch gearhead hardware, starting with a GM LS3 E-Rod engine, Art Carr transmission, Currie differential, Wilwood brakes, MHT/Foose Wheels and Pirelli tires. On the inside, the truck features Auto Meter prestige gauges, an Ididit tilt steering column, Lokar billet accessories, a Retro Sound headunit with Memphis Audio speakers and Romero Fabrics custom upholstery.