We never would have expected a product like this to come out of the balls of Bridgestone, but their Luxaura Light Guide is great new cost-effective alternative to neon lighting that can be molded into virtually any shape, and is virtually indestructible. Using LEDs for illumination and reflective acrylic tubing, interior pieces, truck beds, or any part you might want to accent with light, can incorporate low-voltage accents easily. The easiest way to get started is with the Luxaura demo kit that contains 36 inches of 6.5mm Luxaura 3mm reflector, two 6.5mm green LED modules, one 6.5mm amber LED module, 42 inches of 14mm Luxaura 8mm reflector, two 14mm red LED modules, and one 14mm blue LED module. Both Luxaura rods provide a 90-degree view.Price: $65 through www.luxaura.com/store.htm.