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Editor's Desk: Diesel, Interrupted

52383321 Posted Yesterday 11:41 AM by Truck Trend

It wasn't so long ago on paper -- a mere five years -- that we were salivating at the potential diesels that were coming to market in North America. Yet in car (or truck) years, five years is like a lifetime. Five years is...

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Filed under: Editorials, Allyson Harwood  |  Comments (1)


Sway Control: Why Full-Size Pickups Are the Hardest Vehicles To Engineer

46422709 Posted May 3 2013 07:12 AM by Truck Trend

In a meeting with Doug Scott, Truck Group Marketing manager for Ford Motor Company, Truck Trend editor Allyson Harwood succinctly summed up the demands of truck buyers, particularly full-size buyers. She said, "All we want...

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Filed under: Editorials, Edward A. Sanchez  |  Comments (0)

Reader's Letters: GMC Turns 100, Why Does the GMC Brand Still Exist?

52387404 Posted April 29 2013 07:30 AM by Truck Trend

Dear Truck Trend, Thanks for the "GMC's Centennial" articles in your January/February and May/June 2013 issues. After 2009, why does the GMC brand still exist? Other than for badge engineering marketing considerations,...

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Filed under: Readers Letters, GMC  |  Comments (0)

Whale Watching: Off the Deep End

48331926 Posted April 23 2013 06:19 PM by Truck Trend

Ever attend an auction (or worse, participate in one), and watch two players raise the ante fractionally back and forth, only to have one attempt to smack the other guy into submission with a big jump? I'm not sure that's...

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Filed under: Editorials  |  Comments (0)

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