2003 Chevy Silverado SS - Ring Of Fire

One Hot Chevy Silverado SS

Bob Ryder
Sep 1, 2004
Photographers: Peter S. Linney
Photo 2/2   |   2003 Chevy Silverado Ss side View
The SEMA Show is the largest automotive aftermarket trade show on the planet, period. It attracts thousands of vendors and potential buyers. Some of the main attractions are the specialty vehicles built specifically for the SEMA Show.
One such vehicle is this flaming, red-hot '03 Chevy Silverado SS truck owned by Marcia Pell from Fresno, California. After the truck was built, it was showcased in the Pace-Edwards/Roll Top booth at the '03 SEMA Show. The construction began with body modifications performed at Ruben Artiaga's Body Works. This entailed filling in the taillights and tailgate handle. Sir Michaels taillight filler plates were welded in to smooth out the rear corners, and a tailgate relocator kit was installed to allow the tailgate skin to be shaved smooth. Up front, a smoothed wiper cowl was fitted and installed. The stake pocket holes were plated, welded up, and shaved, along with the small holes in the roof from the OnStar and XM Radio antennas. The new taillights and turn indicators were relocated between the bumper and tailgate.
The crew at Neira's Paint and Body color-sanded the entire truck, removing any minor flaws. After the glass was removed, it was rolled over to Air Syndicate/Kal Koncepts to receive graphics and airbrushed ring of fire treatments stroked by Craig Fraser of Air Syndicate. Then, Don Guim of Kal Koncepts applied the House of Kolor Red Ice Pearl clearcoat. House of Kolor was the paint connection for the entire project. With all the color applied, the truck reversed its tracks back to Neira's Paint and Body for cutting and buffing. Richard Manning's Detail Specialties crew performed the final polishing. To eliminate some of the UV sunrays, Damion Poon of Solar Solutions laminated red tint to all of the glass before it was reinstalled.
To create some audio/video excitement, the techs at California Audio Video and Sports (CAVES) went to work cutting, wiring, crimping, and connecting the wild audio/visual components. Pioneer supplied four 10-inch flip-down DVD screens and two 7-inch headrest screens, 3,300 watts of hardcore Orion amps and speakers (15-inch H2 subwoofers), an in-dash DVD, and a Viper keyless start alarm system, all powered by three Optima Yellow Top batteries.
The bare bed interior walls and floors received a cozy Bed Rug to create a finished appearance. To secure the audio and DVD components inside the bed, a Pace-Edwards electric Roll Top aluminum bedcover was polished at California Powder Coatings' facility. A set of Thule Sport Racks was fastened to carry assorted sports gear, such as snowboards, surfboards, and bicycles, mounted atop the Pace-Edwards electric Roll Top on its framerails. This allowed the Roll Top to be activated, opening and closing the cover. The surfboards pictured are from Surftech.
Suspension tweaking and installation was executed by the team at California Truck Accessories, where they bolted up a DJM 4/6 drop with Edelbrock shocks attached at each corner. The truck's deceleration power was enhanced by installing aggressive Stainless Steel Brake Company 14-inch ball-milled brake rotors and dual-piston calipers. A set of shiny 22-inch EVO Andro wheels by Weld Racing is encased by P285/35R22 BFGoodrich rubber.
All the custom-made billet accessories are designed and made by DeBerti Designs/Trenz. Starting with the front grille pieces, they were powdercoated red and polished to a mirror finish. The DeBerti Designs/Trenz rear polished aluminum bumper caps have the SS emblem scribed into the pieces. A DeBerti Designs/Trenz polished billet aluminum third brake light and antenna complete the exterior bling-bling. The internal accessories consist of a DeBerti Designs/Trenz flamed billet steering wheel, red-flamed billet pedals, a gearshift handle, doorsill entry plates, and door panel polished aluminum plates with the SS emblem inserts.
To achieve a stylish, comfortable interior, the seats and door panels were sent over to Classic Soft Trim, where they were stitched with gray leather with red carbon-fiber inserts and red stitching. The matching gray leather door panels received red carbon-fiber inserts with SS logo cutouts.
The entire truck was built by shops in the Bakersfield zip code, except Classic Soft Trim, which is up historic Highway 99 in Fresno.
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