1972 Chevy C10 - Full Leather Wrap
A SoCal C10 Awash With Luxury
Laurence Lahaye is a shoe guy. Having been raised in the industry and working for some of the top name brands in his early adulthood, he stepped out on his own ventures and has never looked back. With a seemingly endless supply of fabrics and materials at his disposal, Laurence decided to build himself one sick and trick '72 C10 filled with a leather interior that looks incredible, but is totally out of place at the same time. You'll have to see it to believe it, because you'll never see another interior as creative as this one.
Laurence wanted to build a red and black truck sitting on chrome that was fast and loud. He figured, the rest of the details could be filled in along the way. With five years invested in the build up, we're sure some details were filled in more than once. Beginning with the chassis, Super Rides by Jordan in Escondido, California, laid down a plan of attack. The Chevy now sits on a 5/7-drop, thanks to products from Belltech. A pair of 2-inch drop spindles combine with 3-inch drop coils for the nose, while 5-inch drop coils and 2-inch lowering blocks out back got this truck to set right. For brakes, factory front disc brakes and a Classic Industries rear-disc conversion were installed, then detailed with red calipers and hubs. Intro Vista wheels measure out at 18x8-inch fore, and 20x10 inches aft, with 255/45R18 and 295/45R20 BFGoodrich tires sticking the truck to the ground.
Since this truck was supposed to go fast, it was decided it needed to handle correctly at speed, as well. To aid in that depart-ment, Hotchkis sway bars were fitted at both ends with Doetsch nine-way-adjustable shocks at each corner. Corners weren't going to be an issue because this truck was ready to rock.
You can't go fast without plenty of horsepower, and the 350ci small-block underneath the hood delivers. Nu-Tech in Santee, California, handled the machining and the assembly work with Performance Rods for all of the power-making parts to come together. Ported and polished Edelbrock heads work in harmony with a Clay Smith camshaft breathing through an Edelbrock intake and carburetor. Ceramic-coated Sanderson headers push the exhaust out through a custom exhaust fit with Flowmaster mufflers. Backing up the engine's 400 hp is a 700-R4 transmission, built by San Marcos Transmissions, with plenty of heavy-duty internals. Positive Transmissions in Escondido, installed a custom shift kit to make the transmission snap each gear under full power. Super Rides by Jordan installed everything, along with a 19-gallon No Limit aluminum fuel tank mounted underneath the bed. Feeling that the engine was somehow lacking, or rather, appearing too much like any other, Jordan decided that hot-rod-styled covers were in order. After whipping out the necessary materials, Jordan created an A\C cover, a brake-booster cover, and an engine cover that flows into the custom molded radiator support.
Starside Designs in Riverside, California, attacked the old Chevy's body, and although the truck has a heavy amount of custom metal work, it still appears mostly stock. It breaks down like this: Starside did away with the factory gas-filler hole, stake-pocket holes, smoothed up the rain gutters, and shaved the side markers. The side markers are still there, you say? Well, you are correct, but the factory holes were sealed and laser cut to match new clear lens inserts in their place.
It's stock in appearance, but oh-so custom. A fiberglass tonneau covers the bed and Street Scene Equipment signal mirrors make the one-piece glass conversion look more modern. Doug Starbuck painted the truck in a classic red over black two-tone, but the truck has to be just a little quicker now, thanks to the Viper Red topcoat. What first catches your eye as a factory trim, actually is a painted-on chrome illusion. Fresh stock chrome door handles, re-chromed factory bumpers, and a new chrome grille shell, shod in a billet grille, bring the paint to life. Bringing the paint into hot-rod territory is a killer pinstripe job from Pete "Hot Dog" Finlan. His hand-pulled stripes can be found on many parts from the Super Rides' engine covers to the tailgate. Scott from The Truck Shop in Orange, California, lent his help in procuring all of the nuts, bolts, and fasteners to get the truck back together again.
Lighting on this truck wasn't left out, either. Besides the clear-corner lights with LED bulbs, the headlights are clear with a red dot, the taillights are clear with red bulbs, clear turn signals are in the bumper, and the cargo light was converted to a third brake light with some creative wiring and a red bulb. Filling the bed is a Bruce Horkey bed-wood kit with stainless trim and retro-look coolers from Restoration Hardware. Finally, chrome wheelhouses completed the look.
The interior was where we found our favorite modifications. Laurence lifted a set of front seats and a center console from an '02 Avalanche, then set them aside for some attention. No Limit Engineering created the door panels before Ron "Stitches" from Bloomington, California, went to work on the aforementioned custom-ordered leather. Laurence went tone crazy and ordered gray, black, red, and maroon leathers for his interior. The maroon Tec-Tuff leather was custom-made with a frog-skin print. One shade of leather or another covers darn-near everything inside of the Bow Tie, but the best part is the floor of the cab. The floor of the cab is covered from door to door and firewall to rear wall in two-tone leather. It's something that has to be seen to be believed. Even the roof of the cab and the inner walls of the bed received the full two-tone leather luxury package. As for that Avalanche center console, it too was covered on the sides with leather and slipped in between the fully power-adjustable seats. A leather-trimmed panel runs the width of the dash, which cleans up the irregularities. The stock steering column was swapped for a Flaming River fully polished tilt piece with a wheel-matching Intro Vista steering wheel. More glitz and polished billet from No Limit Engineering adorns the glovebox and the gauge panel. Meanwhile, Auto Meter Phantom gauges keep tabs on the vitals.
Laurence is an old skater at heart, and he can still be found listening to the tunes that fueled his early years. With rock 'n' roll on the brain, it's only right to have a system that can handle the beating drums and heavy guitar riffs, so he had Digitament in Encinitas, California, wedge some audio entertainment between the already crowded classic's doors. An Alpine head unit was fitted into the modified dash and it feeds signals to the dual Alpine V-12 amplifiers mounted in the leather-wrapped rear wall. One amp bumps the 10-inch Eclipse subwoofer mounted amidships between the seats and the other V-12 juices the four ADS speakers mounted between the doors and kick panels. If you haven't guessed already, the kick panels and subwoofer box are enveloped in leather, too.
Laurence is the second owner of this '72. The original owner bought the truck brand-new from the dealer and spent the next 30 years bashing the truck through its drunken paces. He readily admitted to replacing just the passenger front fender seven times. When Laurence located the truck, it was used, but not too abused; and it even came with a fifth wheel hitch and a gun rack. Had they still been installed, they too, would have been covered in leather. The truck has seen its share of trophies for everything from Best in Class to Best in Year range. It sometimes takes an army to get a truck together again, Laurence's brigade includes Jordan at Super Rides by Jordan, Doug Starbuck at Starside Design, Scott Buntrock from the Truck Shop, Kelly with Bruce Horkey, Pete "Hot Dog" Finlan, Intro Wheels, Brothers Truck Parts, and finally, Rob at No Limit Engineering. That's an armada we would let fly for us anytime ... in leather engulfed glory no less.