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1970 Chevy C10 - Dollar Dream

It Only Cost A Buck

Dan Ward
May 1, 2008
Photographers: Dan Ward
Photo 2/13   |   1970 Chevy C10 left View
Better than a scratch-off worth a couple hundred dollars, or even a lucky hand at poker worth a couple thousand, this custom C10 was purchased for a dollar and has yielded assets that are priceless. Jorg Rodriguez, of Naples, Florida, has had this '70 Chevy in his family for 17 years. His dad picked it up in '91 for a dollar. Obviously, the truck didn't look like this when he handed over his George Washington, but after working on the truck for nearly two decades, Jorg says the time spent with his father was priceless. Enough with the Hallmark card stuff and down to the nitty gritty.
Photo 3/13   |   Mounted in the rear of the truck are two strips of LED lights and a vertical license plate, appropriately registered as "Baged70."
Part of the family growing pains was learning how to turn wrenches in the family business, Dream Cars, in Naples. Specializing in older cars requiring extensive bodywork, sheetmetal fabrication, and restoration, it was a no-brainer to buy the '70 C10 for a dollar and then do what they do, make it look great. Starting with the chassis, 2-inch Chassis Tech drop spindles and Firestone airbags with 1/2-inch nitrogen lines bring the front end nice and low. Out back, a four-link with Firestone 'bags keeps the Stepside hovering over the ground. Resting the rockers firmly on the Florida soil is courtesy of a 3-1/2-inch body-drop, which was also performed by Dream Cars. Tucked deep inside the fenders are 18x8-inch aluminum wheels from American Racing wrapped in 245/45R18 tires.

Photo 4/13   |   1970 Chevy C10 interior View Dash
Smoking those rear tires is a Chevy small-block out of a '91 truck. Fitted with a Holley intake, Holley carb, Comp cam, and Hooker polished headers, the 350ci V-8 has a hearty rumble, courtesy of Flowmaster mufflers. The transmission chores are handled by a 700-R4.
Photo 8/13   |   1970 Chevy C10 chevy Smallblock
Moving to the body, Jorg and his dad, Jorg Sr., began the metal fabrication needed to make the C10 stand out. Up front, the hood was given suicide hinges, along with the driver door, the hood cowl was molded, door handles were shaved, and drip rails eliminated. LED taillights were molded vertically into the rear fenders and even the license plate was mounted vertically. With the grinding and sanding halted, Jorg filled his spray gun with DuPont Silver and coated the entire truck in the pigment. He then taped off a line and applied the DuPont Gunmetal Gray with a Candy Apple Red stripe separating the two colors. The look is classic. In the raised bed, cutout leather panels lay on top of mirrored glass to create a 3D effect. The painted nitrogen tanks also reside in the bed.
Photo 9/13   |   Those leather and suede seats are from streetseats.
Inside the suicide doors lies an interior fit for cruising and shows. Streetseats wrapped a set of Dodge Daytona seats in gray suede and silver leather for a luxurious look that perfectly matches the body. Advanced Audio built a fiberglass center console that houses a down-firing Memphis Audio subwoofer in a wild enclosure fitted with spikes. The console also houses the air ride switches and a Farenheit monitor. Memphis Audio amps power the sub and separates in the kick panels. A Billet Specialties billet steering wheel was mounted to a tilt column and other billet accessories consume the interior.
Photo 10/13   |   1970 Chevy C10 right Front View
It took five years to transform the $1 investment, and boy was it worth the purchase. Not only does Jorg have a truck that looks awesome, he also has the memories of working on a piece of American steel with his dad. Special thanks to Dream Cars and Mini Madness.



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