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1937 Ford Sedan Delivery - Randy's Red Hot Delivery

Bob Ryder
Jul 1, 2009
Photographers: Wes Allison
Photo 2/9   |   1937 Ford Sedan Delivery left Front Angle
As custom truck enthusiasts, we find ourselves occasionally gazing into our visionary minds searching for the perfect ride. Randy Palmer of Huntington Beach, California, experienced one of those visionary moments when his gray matter scanned the image of an early-model Ford sedan delivery that had it all: style, stance, wheels, tires, and bright, radiant red paint that seemed to glow. It was that visionary moment that inspired Randy to pursue his dream rod, a '37 Ford sedan delivery. After cruising the internet, he came across a rod and custom website. There it was, the exact image Randy had envisioned.
Photo 3/9   |   1937 Ford Sedan Delivery right Side Angle
Professional rod builder extraordinaire, Jason Essex of Essex Customz, from Grand Rapids, Michigan, took on building the "first" Wild Rod '37 Ford sedan delivery. This is it. After receiving the sedan delivery, Jason had the Wild Rods 2x4-inch boxed framerails/tubular sub frame sent out to be powder coated to match the Viper red body color. A Heidts Mustang II independent front suspension with 2-inch drop spindles with shortened coil springs received a pair of Wilwood hubs and a set of cross-drilled and slotted rotors that are gripped by Wilwood four-piston calipers. An Easystreet air ride pneumatic system controls the front and rear suspension vertically from its normal ride height to grounded, with just the flip of a switch. A four-linked rear suspension with Panhard bar delivers both vertical flexibility and lateral stability of the Moser 9-inch rearend that contains 3.73 gears, a pair of Moser 28-splined axles, and a Detroit locker. The sedan delivery rolls on a set of very stylish, chrome KMC Stealth 18x7-inch front 20x10-inch rear wheels consumed in Yokohama AdvanSport 225/40ZR18 front and 285/30ZR20 rear rubber. Stance and wheels and tires are important, but to really have a wild ride, power and lots of it is needed.
Under the pancaked hood is an '04 GM Performance Parts 350ci 330hp crate engine with a Holley 650-cfm four-barrel carburetor bolted onto an Edelbock Performer intake manifold. The MSD Blaster coil, 6A ignition box, distributor and 8mm ignition wires produce and maintain a continuous high-output electrical current. A pair of Hedman 21/2-inch diameter ceramic coated block-hugger headers flow into a 21/2-inch ceramic coated exhaust tubes and a pair of Borla mufflers. A custom-made four-row Performance Rod & Custom aluminum radiator maintains the engine's cool while cruising or running hard. The small-block engine is backed up to a 350 automatic transmission.
What separates this Wild Rods '37 sedan delivery from the others is its unique proportional altered body treatments, precise fitment, and flawless body surface. The Wild Rods sedan delivery's roof comes chopped three inches, allowing the windshield and A-pillars to be laid back. Wild Rods also leaned the rear section forward, creating its fast forward profile, giving the illusion its hauling the mail while parked. The vivid, Viper red paint from DuPont was the color of choice that put this sedan delivery over the top. Jason laid down four Viper red basecoats. After given time to cure they were then buried with six coats of clear to create the Viper red's endless depth. After the sedan delivery was cut, buffed and polished, the rich DuPont Viper red seems to enhance and exaggerate the body's mirror finish and flowing lines.
Opening the suicide doors reveals the immaculate two-tone red and white ultra vinyl interior created by Dale Dawson and his crew at LA Trim in Lowell, Michigan. Dale covered a pair of '88 Pontiac Fiero high-back bucket seats with Vision ultra white and red vinyl. The suicide door kick panels and headliner also received white and red vinyl treatments. Your senses are nearly overwhelmed inside the captivating interior, which features a smoothed dash with frenched Auto Meter white faced gauges. A 14-inch Grant three-spoke white leather-wrapped steering wheel caps the ididit chrome tilt steering column. A B&M Street Bandit ratchet shifter is strategically positioned on the center console and allows Randy to grab gears effortlessly whenever he feels the urge. The Air Ride Technologies white-face air pressure gauges and control panel are neatly displayed in the waterfall center console. A Kenwood audio AM/FM CD head unit is located in the center console, topped by a Vintage Air control panel. A pair of AC vents flank each end of the dash and center console. Other buttons and switches control the powered trunk, hood, and windows.
Randy's self-satisfaction meter must redline every time he rolls in his Red Hot delivery. This is one fine ride.



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