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2006 GMC Sierra - Gold Rush

Hitting the Custom TrucK Jackpot

Dan Ward
Aug 1, 2009
Photographers: Dan Ward
Photo 2/23   |   2006 Gmc Sierra right Front Angle
When we asked Justin Veit, owner of this gorgeous GMC, what was the reason for building such a wild truck, he simply said: "I've lost my mind." The way this fullsize soaks up the 26-inch wheels, glistens in the sunshine, and makes eardrums bleed mercilessly, a mind seems to be a beautiful thing to waste. After building six custom trucks, all of which Truckin' has featured, Justin dropped in his lucky coin, pulled down the slot machine lever, and struck the jackpot with one of the most head-turning trucks we've seen in years. Going for broke, all bets were off as the two-year adventure of building a first-class truck finally culminated with his first cover.
With a history of building sky-high custom creations, Justin's shop Insane Kustoms, in Phoenix, was used to going up, but when we challenged him in '07 to build something airbagged, he took our request to heart. Picking up an '06 GMC Sierra extended cab, Insane Kustoms quickly got to work cutting it up. Gutting the entire truck to where it was basically in two pieces: a bare frame and bare body, the first order of business was to get the body looking insane. In each of us there is a need to be different, which is one of the great things about customizing a truck- it's yours and you can do whatever you want with it. Desiring to have a truck that would look different and have people confused, Justin delivered the truck to Lucky Luciano, also in Phoenix, for a unique paint and body experience. Devising a game plan, Lucky began with the bodywork, where he shaved the usual pieces but also ended up shaving the taillights, tubbing the firewall, cutting open the roof, and raising the bed floor. Lucky then added an '01 Chevy HD hood, welded in a full Grant Kustoms tailgate skin, and began to mix the PPG paint. Test panel after test panel, Justin and Lucky couldn't come to a mutual love of the color until one day when a little dab of this and that and the color was discovered. Calling it PPG DW Kandy Gold Special, Lucky says the color "is not for sale, so please don't ask." With the mixture set in stone, Lucky applied the pigment to every piece of the Sierra. Having an affinity with angry, demented, and often times down-right scary-looking clowns, Justin went straight to airbrush artist Matt Andrews who works with Lucky. Giving him free reign to go crazy on the freshly-painted surfaces, Matt added the freaky clowns that include a twisted version of the "hear no evil, speak no evil, see no evil" theme, one clown that was shot with a shotgun, and several who lost their eyes due to greedy and mischievous clowns. The overall look is one you will not soon forget.
Baking in the Phoenix sunshine, Justin's GMC now needed sit nice and low. For this remedy, the Sierra was trailered back to Insane Kustoms where welders and grinders were given a litmus test. Up front, custom control arms by Foudrell Racing, in Phoenix, were bolted on, Firestone 'bags added, and McGaughy's 2-inch drop spindles installed. This combo had the frontend slammed but out back would require extra work. After welding in a large KP Components step notch, a KP six-link was bolted in place and Firestone 'bags added. All it took now was one quick depression of the air switch and the GMC laid frame. Knowing he had to go big, Justin ordered a set of chrome 26-inch Mazzi Krank wheels and then immediately sent them out to be powdercoated black. Wheels in hand, Insane Kustoms wrapped them in Kumho 305/30R26 tires. Stopping all of that mass are 14-inch Baer brakes on each corner. The aluminum calipers were painted to match. It was official, Justin had himself a ground-scraping truck that tucked 26s and turned heads with its gold paint. What wasn't official was how he'd make the interior match all of the other custom work. For that, he headed to AutoStlye, in Peoria, Arizona .
While in the creative hands of AutoStlye, Tim Keen and Ryan McCommas used wood and fiberglass to build a T-Bird-inspired dash and huge-by-huge rear subwoofer enclosure. Housed in the massive enclosure are four 12-inch Hertz subs powered by two Audison amps. Custom door panels were also fabricated and house Hertz 61/2-inch and 8-inch components that match the custom kick panels filled with 8-inch Hertz speakers. Audison amps were also used to power those speakers. Cardenal Car Stereo in Glendale, Arizona, wired the setup. Two 8-inch monitors were mounted to each side of the dash and an Eclipse head unit controls the audio mayhem. AutoStyle also added 7-inch monitors to the factory mirrors with mini cameras that display the blind spots on the screens- a sick touch that you don't see everyday. Providing the engine vitals are a classic set of Autometer gauges placed in the center of the dash and each directional input is done courtesy of a Colorado Custom billet steering wheel. With the center console and the rest of the interior finished, Lucky painted them and then had Matt Andrews step in and airbrush them with matching menacing clowns. Completing the interior, Bell Auto Upholstery, in Phoenix, reworked the '02 Chevy seats, wrapped them in black leather, and installed a ragtop from ragtops-online.com. Winning several Best Interior awards, the cabin is just as wild as the rest of truck. Wanting to ensure his truck was never over-looked, a trip to the go-fast store was added to his custom truck agenda.
Dropping the truck off to Always Hot Rod, in Phoenix, Justin purchased a Chevy LS2 and went a little horsepower-happy with the checklist. In went a custom-ground Comp Cams camshaft, roller rockers, FAST LSX intake, JBA headers, MSD digital ignition, and to keep the wiring simple, a Painless harness and computer were ordered. Dress-up items include March pulleys, a chrome alternator, slick chrome filter, chromed brake booster and master cylinder, and a custom intake cover that was painted to match. One flick of the starter switch and the LS2 rumbles to life invoking onlookers to do double-takes. It's not too often a late-model truck sounds like a muscle car when it fires up.
After two-years and countless hours of tearing things apart, Justin's GMC was fully assembled and ready to make its cover debut. His first question to us was "what do you think?" Shaking our heads, all we could say was how impressed we were and how insane the truck looked. Fitting, considering the man already admitted to losing his mind.
No truck project is a solo affair, and Justin is quick to thank Lucky and his team, Rob Coniam, D.W., Chad from ragtops-online.com, Big John, and especially his family. For more photos and video check out truckinweb.com.