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Apocalypse Now - 2011 Ford F-350 4x4

Superlift and Matchbox's F-350 is Ready for Anything

Dan Ward
Jul 1, 2012
Photographers: Dan Ward
Photo 2/30   |   2011 Ford F350 4x4 superlift Lift Kit
Think back to your childhood. Remember staring at the little Matchbox and Hot Wheels cars in their shiny packaging, and then incessantly begging whomever you thought would give in to your most important need? I do. Now in my son, I see that same gleam in his eye when I bring him home a new truck to play with. Spending time playing with trucks alongside my son helps me feel like a kid again. That same Peter Pan desire to never really grow up fueled the concept and eventual reality of this absolutely stunning Ford Super Duty. Talking around the water cooler one day at Superlift's Research and Development Department, an idea was struck to build a never-before-seen F-350 and showcase the build team's engineering, talent, and desire to still play with toys. Boys will be boys.
Dubbed "Polecat Wurkz," the Superlift R&D department has built wild toy-like trucks in the past, including several of Hooters' traveling larger-than-life show trucks, but when it came time to create something completely different, the team leaned on their time spent as kids playing with extreme trucks like Tonkas. When we asked Superlift's Director of Marketing Joey Arbogast why they created this big brush truck, he replied, "It just seemed like a cool idea, plus Matchbox offered to make a replica toy of the truck if we did it, and they did." Talk about added incentive to produce something with extra "Wow!" factor. Superlift accepted the challenge, and started on the 8-month project.
Photo 3/30   |   We have several Matchbox trucks that come in their own case and are perfect replicas of the big F-350. Like us on Facebook and we’ll randomly select the winners.
Starting with a 2011 shortbed Crew Cab F-350, the Polecat Wurkz team created a 10-inch lift kit with new lift coil springs, Superide SSR shocks, steering stabilizers, and a rear setup featuring adjustable four-link, lift leafs and blocks, and Superide SSR shocks. No surprise here, all parts are from Superlift's parts catalog. That big lift allows for big tires, and the Brush Truck, as it was dubbed by Superlift, sports 41-inch Interco IROKs mounted to 20-inch BMF S.E.R.E. in Stealth finish with orange-painted rings. This combined with lift alone is enough to make people rubberneck at the truck as it cruises by, but what the Polecat Wurkz team did next really set the project off.
Partnering up with DeeZee, FIG Designs, Mick's Rod Shop, and Marzula Fabrication to create a complete exoskeleton for the Ford, the skeleton actually goes from aluminum to steel, to aluminum and back to steel. Upon close examination, you realize the skeleton doesn't mount anywhere on the body, rather it mounts to anchors on the burly front bumper, side steps, and roof tubes. The bumper was another joint collaboration with Fab Fours, Dee Zee, and Polecat Wurkz. It features a Warn winch, yellow emergency responder tape for instant recognition, and mounted to the top, a large Task Force Tips water cannon that is remotely controlled from inside the cabin. Extending back towards the roof, two large bars join the roof bars with a Code 3 Security LED 2100X strobe police bar. The lower tubes are anchored by one-off side steps that add to the industrial and imposing appearance. Out back, the 6-foot bed was removed and a large fire box/water tank bolted in its place. Serving as the mounting point for the rear exoskeleton, the box also houses a pair of long-handled fire spades, straight-finger fire rakes, flat head fire axe, and Indian tanks for fire retardant and water for the cannon. Diamond plate was used to create rear fenders, and was also used for tool storage, and mounting point for the large water hose reels on each side. Those reels and front-mounted water cannon are fed by the 450-gallon tank mounted atop the rear framerails.
Photo 7/30   |   2011 Ford F350 4x4 superlift Matchbox Cover Truck
Photo 23/30   |   2011 Ford F350 4x4 rear Bumper
While those wild exoskeleton bars and bumpers were being powdercoated in black, the truck was rolled into Jamie's Body Shop in Downsville, Louisiana, where it was doused in PPG Oh So Orange Metallic paint, from the Vibrance Color Collection. That extra-bright pigment makes the sky-high truck seem even bigger, and once the Matchbox logo was applied to the body, it truly appeared to be a life-sized toy. Performance mods were handled by a MagnaFlow dual exhaust and matching front and rear Superlift extreme diff covers. Opening the doors reveals a relatively factory interior with upgraded Katzkin Barracuda leather seat covers in black with white piping. A Code 3 P/A and siren system are controlled via a custom console, which also houses the Auidiovox wireless communication system and Magellan handheld GPS units.

Photo 24/30   |   With Matchbox emblazoned along the body, there is no doubt what the inspiration for this truck was.
Upon seeing the Superlift Brush Truck, Matchbox was rightfully blown away. A 1/64-scale toy truck was immediately put into production and handed out to lucky winners at the 2011 SEMA show. Making SEMA even more special, the big F-350 was awarded Ford's Award for Design Excellence/Outstanding Achievement in Design. Cruising out to our photo location, the Superlift team was constantly getting thumbs up from passerby, but what was more amusing was the immediate lane change for cars that saw that huge bumper in their rearview. Superlift and Matchbox really went over the top with this amazing truck, but after all, boys will be boys.
Photo 25/30   |   Ford recognized the Superlift/Matchbox truck with its Outstanding Achievement in Design award.
Inside the Build
Year Make Model: 2011 Ford F-350 4x4
Owner and City/State: Superlift Suspension Systems • West Monroe, Louisiana
Photo 26/30   |   2011 Ford F350 4x4 inteco Irok Wheels
Type: 6.7L Power Stroke turbodiesel
Exhaust: MagnaFlow dual
Output: 400 hp and 800 lb-ft
Transmission: TorqShift six-speed auto
Rearend: 3:55
Brakes: Stock with Superlift BulletProof Kevlar lines
Front suspension: Superlift coil springs, Superide SSR shocks
Rear suspension: Superlift adjustable four-link, leaf spring, lift block, Superide SSR shocks
Brakes: Wilwood discs and calipers
Photo 27/30   |   2011 Ford F350 4x4 water Fire Pump Containers
Wheels & Tires:
Wheels: 20x9-inch BMF S.E.R.E. in Stealth
Tires: 41x14.50R20 Inteco IROK



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