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1994 Ford F-150 Flareside - Diabolical

This Sponsor-Less Truck Was Paid for on the Owner’s Dime

Patrick McCarthy
Mar 1, 2013
Photographers: Dan Ward
Photo 2/13   |   1994 Ford F 150 Flareside Diabolical front Three Quarter
When it comes to building a custom truck, finding sponsorships is never an easy task. Whether it’s making phone calls, sending e-mails, or hunting down company reps at shows, it’s often difficult to even get your foot in the door with aftermarket part manufacturers. Once you’ve reached that point, it’s even more difficult to get them to start shipping you free parts for your truck. For first-time builder William Becerra, of Spring, Texas, this entire process seemed unappealing, so he decided to go it alone without sponsors. That’s why he named his 1994 Ford F-150 FlareSide “Mi Niquel,” or My Nickel—a Spanish way of saying this truck was built entirely on his dime.
William’s F-150 was purchased brand new off the showroom floor back in ’94, and remained relatively untouched for the better part of 10 years. Then, one day, he decided to turn it into a custom that he would be proud to show off. First on the chopping block was the factory I-beam suspension, a notoriously difficult aspect of this generation of F-150. The truck was taken to Cut Throat Customs, in Humble, Texas, where a mish-mash of aftermarket parts were used to slam it. The frontend got DJM drop beams, KYB shocks, and Firestone ’bags on custom-fabricated mounts. Out back, more KYB shocks and Firestone ’bags were installed, along with a C-notch and chrome-plated two-link and Panhard bar. Cleverly making use of existing space, one of the truck’s two factory fuel tanks was removed and replaced with an air tank and two Viair compressors. The truck rolls on 22-inch DUB wheels wrapped in Falken tires, completing the laid-out stance.
Amazingly, this 19-year-old Ford has only 8,000 original miles, so William chose to leave its 5.0L V-8 mostly stock for maximum reliability. Only a K&N intake and Flowmaster exhaust were installed to add rumble while cruising. However, one part of the truck that is far from stock is its exterior. The entire body was shaved and smoothed, then painted a vibrant House of Kolor Electric Currant Red. The truck was then put in the talented hands of Jesse Galvan, of Galvan Designs in Houston, where a jaw-dropping amount of airbrushing was layered on top. With realistic flames, decaying skulls, half-naked women, and tribal stripes that resemble razor wire, this truck’s paint exudes pure evil. If the rare sight of this ’bagged FlareSide doesn’t catch your eye, its demonically detailed paint surely will.
Photo 3/13   |   Sinister-looking flames, skulls, and tribal graphics wrap around this FlareSide’s shaved sheet metal.
Matching his incredible paint with an equally impressive interior was no easy feat, but Izzy’s Custom Upholstery in Houston managed to do it. The seating has been wrapped in real burgundy leather, and even more skulls and graphics are pressed into the center inserts thanks to Roberti Customs, also of Houston. A custom one-piece billet steering wheel was made by DIMA Wheels in Houston, and a lacquered wood center console was built. Much like the engine, William elected to keep the stereo simple, so he installed a Kenwood 7½-inch flip-out head unit, amp, and door speakers. “You can hear me coming down the street, that’s all that matters,” William told us.
Photo 4/13   |   The real burgundy leather that wraps the seats was hand-tooled by Roberti Customs, producing these old-west-style inlaid designs.
Although many custom truck builders would be hesitant to start a project with no sponsors of any kind, William wasn’t afraid to go it alone, thanks to a skilled and dedicated build team. He’s the first to admit it wasn’t easy, but after “a lot of time, money, late nights, hard work, and beer drinking,” it’s proven to be worth the trouble (and then some). He’d like to thank his son Jeremiah, Ground Zero, and of course, everyone at the shops that helped out with the build.
Inside the Build
Year Make Model:
1994 Ford F-150 FlareSide
Owner and City/State:
William Becerra • Spring, Texas
Type: 5.0L V-8
Induction: K&N cold-air intake
Exhaust: Flowmaster
Transmission: E4OD four-speed automatic
Rearend: Factory 8.8-inch
Front suspension: DJM drop beams, KYB shocks, Firestone ’bags with custom mounts, ½-inch copper line
Rear suspension: C-notch, KYB shocks, Firestone ’bags, Two-link, Panhard bar, ½-inch copper line
Wheels & Tires
Wheels: 22x9½ DUB Big Homies
Tires: 265/35R22 Falken Ziex S/TZ04



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