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2013 Chevrolet Silverado 2500HD - El Diablo

A Menacing 2500HD That Proves the Devil's In the Details

Patrick McCarthy
Jul 14, 2014
Photographers: Brandon Burrell
When it comes to promoting an automotive business, there are lots of viable options out there. Many companies spend big bucks on online ads, billboards, celebrity endorsements, or TV commercials. However, sometimes the best tactic is to simply demonstrate what the business is all about—in four-wheeled form. Mike Mashburn, owner of Rimz One in Mooresville, North Carolina, took this strategy to heart. He chose to build a big, bad, immediately recognizable 2013 Chevrolet Silverado 2500HD that would show off some of the best wheels, tires, and truck accessories Rimz One offers. Given the attention this truck gets everywhere it goes, we'd say his plan is working.
The build began with a factory-fresh Chevy Silverado 2500HD—in an eye-catching bright red hue, of course. The truck's altitude was adjusted via a 12-inch Fuel Offroad lift kit designed by CST, to which Fox Racing 2.0 shocks and ReadyLift tubular control arms were also added. This sizable lift provided plenty of room for Mike to accomplish his goal of fitting 40s under the square fenders. A set of two-piece Fuel Maverick wheels was pulled from Rimz One's warehouse, disassembled, and paint-matched in red. The 22x12 wheels were then wrapped in a set of Toyo mud-terrain tires, completing the aggressive stance.
Photo 2/10   |   2013 Chevrolet Silverado 2500HD Rear View
"My favorite thing about driving this truck is seeing people's reactions, especially little kids. The look of excitement on their faces as I roll by is awesome! – Mike M"
Since Rimz One also sells a wide range of truck accessories, Mike wanted to demonstrate a few of them on the body of his truck. Bushwacker pocket flares were painted and installed, along with an Access tonneau cover and AMP Research PowerSteps. Mike is a fan of the Baja prerunner look from his youth on the West Coast, so a tubular Addictive Desert Designs bumper with Rigid lightbars was added up front. A black mesh Fuel Offroad grille and Anzo headlights and taillights complete the clean exterior. A few simple modifications to the 6.6L Duramax engine were also added to improve power output, including an S&B intake, MagnaFlow exhaust, and H&S tuner.
With his project truck complete, Mike could hardly wait to get behind the wheel and go for a cruise. This Chevy kills two birds with one stone, by promoting his business and acting as a seriously cool daily driver. Besides, not too many guys can roll up in a truck this nice and say, "No, really, I need it for work." Mike would like to thank all his sponsors, the rest of the staff at Rimz One, and his wife, Emily, for their support of the build.
Photo 6/10   |   2013 Chevrolet Silverado 2500HD Side Step Down
With a 12-inch lift, Mike needed assistance with ingress and egress. Amp Research power boards help with that task and tuck away neatly against the rocker panels when not needed.
Photo 7/10   |   2013 Chevrolet Silverado 2500HD Side Steps Up
This Chevy 2500HD acts as a rolling billboard for Mike’s company every day as he goes to work. “People constantly take pictures while driving next to it,” he says.With a towering,12-inch lift and attention-grabbing red color scheme, it’s no wonder this 2500HD never fails to turn heads everywhere it goes. The deep lips on the truck’s two-piece Fuel wheels were painted bright red to match the truck’s body.

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