The Lifted Trucks of SEMA 2014
Trucks Were in the Air at This Year’s Event
There was a lot of ground to cover at this year's SEMA convention. If you believe that trucks had been waning in recent years, then this year trucks were back in a big way. The booths, lobbies, and outdoor display areas were loaded to the gills with every type of lifted truck known to man. From legitimate desert race vehicles to monster dualies on 26s, to mildly lifted utilitarian offerings, SEMA 2014 had it all. Some of the trucks getting the most attention of all happened to both be Super Dutys donning a color from the red family and both were represented by grille companies: Royalty Core and RBP. More importantly, both had a passenger riding piggyback on custom made racks. One was sporting a custom side-by-side, and the other was topped by a fully built Jeep Wrangler!
Beyond that, American Force had both an indoor and an outdoor booth that were chalked full of monster HDs and dualies outfitted with their wheels, and the outside booth had extracurricular activities happening all week like a fullsize truck made out of sand and a pretty lady silk screening shirts for passersby live on the spot. Our friends at Keg Media and Showtime Metal Works were newcomers to the booth-life and both had impressive displays of lifted vehicles.
We also hobnobbed with a lot of our sponsors throughout the week that make a lot of our tech articles possible. Just a few of the lift-oriented manufacturers we chatted up included Nitto, ProComp, General, King, Mickey Thompson, Bilstein, BFG, Fox, Rigid, and Klein—although former editor Lance Martz was quick to point out that air horns are right at home on laid-out trucks as well!