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1972 Chevrolet C10 - Black Betty

All the Right Components and Colors

Grant Cox
Jun 16, 2015
Photographers: Grant Cox
Seth Rosa's love for trucks started at an early age with being around his grandfather's orchard, where he would go for drives through the countryside in a '69 GMC 2WD longbed. Eventually, it came time for Seth to have his first vehicle and all he talked about was his grandpa's GMC that gave him such memorable experiences.
Photo 2/8   |   1972 Chevrolet C10 Cheyenne Super Rear Passenger Side
That was the starting point of Seth's addiction to the custom lifestyle. Throughout the years he has bought and built several cars and trucks with some that never got finished. What kept the drive going from one build to the next was that ultimate slammed look. After talking with some of his truck buddies, he knew his next direction: a 'bagged 1972 Chevrolet C10.
After locating a sweet '72 Cheyenne Super for the base of his build, Seth wanted some high-quality parts going into this one. Seth brought on board companies like Porterbuilt for the crossmembers, Accuair for the air management, Slosh Tubz for the inner fenders, and Vintage Air for the HVAC. U.S. Mags and Nitto were also part of his journey.
Photo 3/8   |   1972 Chevrolet C10 Cheyenne Super Truck Bed
With a good friend to help along with the build, Willie, with Big Willie's Garage, they started restoring the complete chassis and powdercoating it satin black. Seth wanted to make the motor really pop out in the engine bay, so after talking through some ideas with Willie, the decision was made to paint the bay and under the hood satin black so the high gloss Chevy Orange motor would make a clear and bold statement when the hood was lifted. To take things to the next level from there, Seth purchased a set of polished valve covers and intake manifold and gave them the same orange treatment so there would be a nice, smooth clean look with no casting marks. Then, to give the motor a stock/vintage carbureted look, he used a set of Double Hump heads, factory ram's-horn exhaust manifolds, and the stock air cleaner.
Photo 4/8   |   1972 Chevrolet C10 Cheyenne Super 350ci Engine
Since the idea going into this build was to make the truck look stock, Seth opted out from doing any body modifications. While his friend Willie was wrapping up the chassis work, Seth took the body back to his Chevrolet dealership (where he's the general sales manager) and started blocking and sanding all the imperfections out to make all the panels glass smooth before it was shot with gloss black paint. The mostly stock but eye-popping red interior has added details like a satin red dash and satin black trim pieces, finalizing a build that follows the cues of the many contemporary C10s out there, but with an execution that sets the bar a little higher for the rest of us.
As the reassembly was nearing completion and the moment led to the C10's maiden voyage, Seth couldn't help but think that if it wasn't for the influence of being around his grandfather so much during his childhood, his dream may have never happened.
Photo 5/8   |   1972 Chevrolet C10 Cheyenne Super Rear Passenger Side
Inside the Build
Year/Make/Model: 1972 Chevrolet Cheyenne Super C10
Owner and City/State: Seth Rosa; Grand Jet, CO
Front Suspension: CPP spindles, Slam 'bags, Accuair I-Level, Porterbuilt Extreme crossmenber with rack-and-pinion, fully powdercoated frame and suspension
Rear Suspension : Step notch, Accuair I-Level, Slam 'bags
Brakes: CPP
Engine: 350-cid with double hump heads, aluminum intake, HEI ignition, Corvette cam, Flowmaster exhaust, serpentine system
Transmission: Bow Tie Overdrives, 700-R4 Stage II, Driveline Specialties driveshaft
Rearend: 3.73 Eaton Posi
Brakes: POL brake booster and master cylinder
10-inch raised bed floor with BedWood bed kit, hidden fasteners, chopped stock rear wheeltubs, Slosh Tubs front inner fenders, new bumpers, trim, body moldings
All-new interior, factory red vinyl seat, Vintage Air, satin finish painted interior parts
Stereo: Pioneer CD player, Pioneer 6½-inch speakers
Wheels & Tires
Wheels: 22x8, 22x10 U.S. Mags Milner
Tires: 265/35/22 front, 305/35/22 rear Nitto 420s
Special Thanks: Willie at Big Willies Garage, Kaylie Davis, Zach Mier, James Smith, Ed Bozarth Chevrolet, Slosh Tubz, Porterbuilt, Accuair, and his amazing wife, Josie Rosa



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