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1998 Chevy S-10

10 on 20s: One Wicked-Cool S-Truck

Calin Head
Jul 1, 2002
Photographers: Wes Allison
The ’98 S-10 you see here is one man’s main motivation for excellence. Fred Prosch, a college student and avid baseball player, definitely has his act together. Why do we say that? Well, he’s somehow found a way to squeeze enough time out of one day to study, pull good grades (3.6 gpa), make it to practice, and build this wicked cool S-10. Fred’s parents bought him the truck for his 16th birthday, and no sooner had the smoke cleared than the cake vision of a slammed custom filled his head.

Once he had a little coin in his pocket, the build process began, and off to Al and Ed’s in Ontario, California, he went. Fred sat down with the electronic gurus there and went over what he wanted: a one-off sound system that nobody else had and power windows and door locks.

The builders got to work by cutting out the back of the cab for the blow-through box stuffed with four 12-inch Fusion subs. The whole system ended up being Fusion components such as the 6-1/2-inchers in the doors and dash and the SP2100 amps in the bed. The double-din hole in the dash had to be modified to hold the single-din CD/DVD head unit from Panasonic. A custom console was also built, with ample room for the air controls that would come later. The final step for Al and Ed’s was the power doors, which was probably the easiest part of the whole job. With a little signing of the check and a big thank you very much, Fred was off to Master Image Customs of Anaheim Hills, California, to have the altitude adjusted.

MIC, one of the area’s premiere shops, put the truck on a lift and began the full airbag suspension install. Within five days — that’s right, five days — MIC had installed a full set of Toxic shocks and Firestone ’bags front and rear. They mounted up the 5-gallon storage tank, plumbed it with 3/8-inch line, and flowed it through their own high-flow valves. Inside, they cut into the console and floated in the switches and gauges. In the rear, they built a custom bridge and welded in a big step-notch. This got it down, but it still needed some nice rims to roll on and no dinky 15-inchers would do, so a set of 20x9 KMC Condors skinned in 255/35ZR20 Falken rubber found a home.

MIC told Fred that if he wanted to lay frame he would have to pull the front wheelwells, but Fred, being a neat freak, decided to leave em in for cleanliness’ sake. The interior (outlined in this article’s sidebar) was done at Advanced Specialties in La Habra, California.

Starbucks Customs in Riverside, California, was next on the list of professionals. Proprietors Justin and Sherry looked the truck over and asked Fred what his vision was. After a few ideas were thrown around and sketches drawn, the mud started to fly. The stock front end was swapped out for the sexier Envoy clip, but Starbucks did a little tweaking by shaving some of the body lines, bolting on the glass hood and installing a Trenz billet grille.

Moving to the cab, Street Scene mirrors were added to help with visual flow, along with a flush-mounted third brake light and shaved cab seams. On the bed, Starbucks welded in a set of ’96 DeVille taillights and a Sir Michaels roll pan and handle kit.

To complete the bed, the stake pockets were filled, and the Gaylord tonneau cover was mounted. With the exterior blocking and sanding complete, the black DuPont basecoat was sprayed on. Once it was dry, Justin got to work laying out the tribal flames. After going back and forth, moving tips and changing the flow, Fred and Justin were satisfied. Fred was so happy with the flames, he asked Justin to put some on the smooth door panels, also. With the flames masked off, Justin and Fred went into the paint room to mix up the Kawasaki green. The flames were sprayed, the clearcoat laid down, and the whole truck received a world-class buffing.

The last thing Fred had done was the complete underbody green neon kit by Wheel Depot Motorsports. Of course, Fred will never be finished with this bitchin’ rig. Plans for his 10 on 20s include motor dress-up and performance goodies, but he’s happy for now and once the coin fills his pockets again, it’s on.


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