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SEMA Show 2007 - Searching SEMA

We Find The Coolest New Products For Your Diesel

Jason Sands
Feb 1, 2008
Photographers: Jason Sands
One of the best spots to find new gizmos and gadgets is at SEMA. SEMA stands for Specialty Equipment Market Association, and many of the biggest names in the automobile industry come to this yearly trade show located in Las Vegas, nevada, to show off the newest products. the four-wheel drive, diesel, and aftermarket performance crowd are all well represented, and that's mainly what we were after. While we were there, we also ran into plenty of cool extras-like towing and camping accessories, so we'll include them, too. Save yourself about five miles of walking, and let us show you what we found.
Photo 2/20   |   sema Show 2007 audi R10 Tdi
One of the most awesome diesels in the world, audi's LeMans-winning R10, was on display at the Michelin tires booth. It looked kind of out of place, having two gas R8 street cars on display with a diesel sitting in between. Maybe the R8s will follow suit and have a diesel too? We can only hope.www.audiusa.com

Photo 3/20   |   sema Show 2007 vw Jetta Tdi
Volkswagen is also serious about diesel, unveiling a hot-rodded diesel wagon and this cool-looking Jetta as part of its new line. the carmaker's 170hp tDI engine should propel these light cars quite well, and its 50 mpg highway (claimed) will just be the icing on the cake.www.vw.com

Photo 4/20   |   sema Show 2007 toyota Tundra Diesel
Thinking Big
Toyota is thinking about diesel in a huge way, as evidenced by its 1-ton tundra Concept. As if the truck itself weren't large enough, we found that an enormous 300hp, 600-lb-ft 8.0L hino inline six-cylinder diesel from a medium-duty application was jammed in the engine bay.

Photo 5/20   |   sema Show 2007 filtermag Oil Filter
Filtermag has its patented oil filter magnets at sema, in sizes ranging from "light-duty diesel" to "big rig." these magnets attach to your oil filter and trap any nasty metal particles against the side of the filter, preventing them from going through your engine.www.filtermag.com * (800) 345-8376

Photo 6/20   |   sema Show 2007 cylinder Sleeves
Darton sleeves was on hand with a bunch of cylinder sleeves for any and all applications. the company reported that some sleeves had already been shipped for tractor-pulling applications, but couldn't tell us what they were for, as it was sworn to secrecy.www.darton-international.com * (800) 713-2786

Photo 7/20   |   sema Show 2007 duramax Stroker Kit
Socal Diesel Was There With Its New stroker kit that takes a Duramax from a 6.6L to a 7.1L. You can bet a few top pullers and racers may already be running this setup.www.socaldiesel.com * (661) 775-5620

Photo 8/20   |   sema Show 2007 duramax Rod
Howards Cams Has Been Working With Some Duramax guys that are running an offshore boat to develop super-strong rods for the Duramax. If they can survive hundreds of engine hours in a boat, you can be sure they'll survive in a street truck.www.howardscams.com * (920) 233-5228

Photo 9/20   |   sema Show 2007 ats Turbo
ATS Was There Showing Off Its Multi-Stage Turbo (MSt for short), which promises to have the spool-up characteristics of a smaller setup, with the maximum horsepower potential of a big turbo.www.atsdiesel.com * (866) 209-3695

Photo 10/20   |   sema Show 2007 warn Winch
Need To Get Out Of A Jam?this combination air-compressor/winch was on display at the Warn booth and can be used to air tires up or down, power air tools, and more.www.warn.com * (800) 543-9276
Photo 11/20   |   sema Show 2007 cummins Wiring
Painless Wiring Is Starting To Get Into The Diesel Market and was there with a complete Common-Rail Cummins wiring loom. Engine swap anyone?
www.painlessperformance.com * (817) 244-6212

Photo 12/20   |   sema Show 2007 big Tire
Let's Not Forget That A Great Number Of The world's industrial vehicles are diesel-powered. We saw many tire manufacturers trying to get a share of this market, and some are aiming "bigger" than others!

Photo 13/20   |   sema Show 2007 arb Truck Tent
Elevated Cover
One Of The Coolest Products We Saw Was This truck-top tent, from ARB. It keeps the camper and his food away from critters at night and also doubles as a shade canopy during the day.
www.arbusa.com * (866) 293-9078

Photo 14/20   |   sema Show 2007 pro Tech Rack
Real Nice Rack
Pro Tech Had Some Of The Nicest Racks And Toolboxes We've Ever seen on a truck. the company makes them for Chevy, Dodge, and Ford diesels, and the prices are pretty reasonable to boot.
www.protech.net * (800) 443-6153

Photo 15/20   |   sema Show 2007 hensley Hitch
Hitch Science, There Will Be A Test
In the running for the coolest product was this complicated hitch system built by hensley Manufacturing, which changes the effective pivot center of your hitch to eliminate any trailer sway (even if a wheel falls off) and allows for turns up to 82 degrees.
www.hensleymfg.com * (800) 410-6580

Photo 16/20   |   sema Show 2007 sport Chassis Truck
Smooth Haulers
Huge haulers that imitate pickup trucks may be the next bi thing. If you want all the comfort of a Caddy and the feeling of a Freightliner, SportChassis has the trucks for you. Prices start at around $100k.www.sportchassis.com * (800) 358-7624

Photo 17/20   |   sema Show 2007 diesel Injector
Big Injectors
Extrude hone had this little model of a diesel engine to show how larger injectors can help. If you send them your stock injectors, it can get them to flow 10-20 percent over stock with ease for just $40 per injector.
www.extrudehone.com * (800) 367-1109

Photo 18/20   |   sema Show 2007 cadillac Escalade Diesel
We don't know much about this cool biodiesel Cadillac Escalade Ext, other than it was built by Ecotrek and claims 1,000 hp. We poked around and saw a dual fueler and some other hi-po items on it, so it just may be possible. We want one.

Photo 19/20   |   sema Show 2007 chevy Chevelle Diesel
Remember This Chevelle?It was in our "project garage" section of the sept '07 issue and was looking a lot closer to finished in the Bassani Exhaust booth than it was back then.

Photo 20/20   |   sema Show 2007 duramax Gauge
If you need more gauges, but don't feel like hacking up your dash or A-pillar, ttS offers this new pop-in gauge insert for Duramax trucks. now you can mount a boost, EGt, or trans temp gauge right in the dash with almost no work at all.
(310) 669-8101