Spokes models, Booth Babes, hot chicks you see at SEMA. Call them what you want, but no matter what they are in integral part of any trade show, especially this one. Just ask any first time exhibitor that doesn't think they need them. You may not notice it, but those women in the booth aren't just there to act as eye candy, they're more like magnets. You're drawn to them, and next thing you know, you're standing in a booth learning about the latest wares from Brand X. Do you know what else you did? You created the beginnings of a crowd. And nothing attracts a crowd like a crowd. Just ask anyone who has ever had to photograph the SEMA show! Speaking of which, this year we decided to devote a whole day to the booth babe phenomenon. It was a rough job, but someone had to do it!