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Truck Trends Day Japan 2014

Mini-Truckin’ All Over the World

Mike Alexander
Sep 10, 2014
Photographers: John O’Neill
We weren’t kidding when we said that mini-truckin’ isn’t dead; in fact, it now spans the globe in every direction, both Pacific and Atlantic. This summer we were lucky enough to hop a plane about 10 hours one way to Tokyo, Japan, for the inaugural Truck Trends Day 2014 held about 45 minutes south of Mt. Fuji. One of the coolest things about the truck scene in Japan is how they all stick together and travel near and far to support any truck show that is held.
Another unique thing that works really well is the fact that it’s an all-truck show! Trucks only, from laid-out mini-trucks to sky-high lifted fullsizes—but it’s trucks, trucks, and more trucks as far as the eye can see. For a first-year show to hit 600-plus trucks proves just how prominent and well the custom truck scene is in Japan. And it’s not row after row of stock trucks with a couple small bolt-ons. There’s a place for the daily drivers and mild customs to show together, but there was also a full-custom Truck Trends Cover Truck Row, where the baddest trucks from all over Japan came to duke it out for the coveted Best of Show award.
Which brings us to another really cool part of the Japan truck shows that we could learn a thing or two from. They only give out a handful of trophies (about nine) for the best of each category and specialty picks, which gives the attendees a bit of pride and something more to strive for than just another “Top 100” award. And obviously, for most, it’s not about the trophies, so they are happy to come and support without a gripe or moan for “not placing in their class” or being chosen for whatever award. It’s all smiles, and, best of all, row after row after row of jaw-dropping trucks!
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