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2017 Daytona Truck Meet

We’ve Got a fever…and the Only cure is More Trucks

Joe Greeves
Aug 17, 2017
Photographers: Joe Greeves
Last year, we brought you coverage of the 2016 Daytona Truck Meet, a huge lifted truck gathering in Daytona Beach, Florida, arranged solely through social media. Several thousand trucks from all over the country arrived in Florida to enjoy a weekend of informal hanging with like-minded friends. Jordan Muhlbauer (find him @truck_fever) is the man behind the idea, and he smiled last year when he said, “It’s not organized, although it is actually organized! I want to get people to hang out rather than worrying about judging, trophies, and other rules. It takes the confusion out of the gathering, and I think a lot of people like that.”
Photo 2/92   |   Daytona 2017 Truck Meet Lined Up
As it turned out, lots of folks did like it, and this year, the event added a little more formality to the get-together. Once you arrived in the Daytona area, you probably didn’t need directions to the show. Just follow the unending stream of cool, custom rides headed to the Daytona Beach Ocean Center. With Florida’s 90-degree July temperatures, one of the first things many appreciated about the new format was the air-conditioned venue that kept everyone cool throughout the weekend. More than 100 top-flight vehicles were squeezed inside the exhibition hall, with hundreds more on display outside, filling every space behind the Ocean Center. Spectators had the option of checking out the outdoor collection or coming inside for cold air, good food, cold drinks, loud music, and an amazing collection of high-quality lifted trucks.
Need upgrades for your ride? With 51 vendors onboard, virtually anything from the aftermarket was represented. Primary sponsors added even more to the fun, with American Force Wheels leading the way. Its awesome display, including almost a dozen custom trucks grouped around its trailer, was only the beginning of the company’s participation. Everyone showed up for the Saturday afternoon Bikini Competition, with more than a dozen beauties vying for the top prize. Beautiful Lauren Tustin was the winner, receiving a trip to Las Vegas for this year’s SEMA Show, courtesy of American Force. More than 120 awards were presented at the Sunday afternoon Awards Ceremony, with Cesar Olivas capturing the huge Best of Show trophy for his ’16 GMC Denali 2500HD.
Photo 3/92   |   Daytona 2017 Truck Meet Chevrolet
At the end of the meet on Sunday evening, American Force announced the winner of its Dream Wheel Giveaway Sweepstakes on Facebook Live. Octavia “Wild Bill” Leon, currently serving in the United States Air Force, won a trip to this year’s SEMA Show in Las Vegas, where he will reveal his updated ’16 GMC Sierra 2500HD in the American Force booth, soon to be outfitted with a new set of custom, one-off American Force wheels, lift kit, horns, and more. He also gets to visit Miami to watch the making of his new wheels. How cool is that!
If you’d like to be part of this unique lifted truck gathering, get the details at daytonatruckmeet.com. Next year’s event is scheduled to take place June 1 through June 3, 2018, with the entire Ocean Center facility devoted to the show. Special thanks to additional sponsors Recon, Ernie’s Southern Offroad, Level 7, and FloGrown for their help in making the event so successful.
Photo 4/92   |   Daytona 2017 Truck Meet
The sign in front of the Daytona Beach Ocean Center let you know you were in the right place for an amazing Florida truck show.
Photo 5/92   |   Daytona 2017 Truck Meet Line
Photo 6/92   |   Daytona 2017 Truck Meet Entrance
Trucks were lined up around the block to register for the event.
Photo 7/92   |   Daytona 2017 Truck Meet Exhbition Hall
More than 100 custom trucks were squeezed into the exhibition hall of the Ocean Center.
Photo 8/92   |   In addition to the 10 plasma-cut, powdercoated “Best Of” trophies, more than 110 other awards were presented to talented truck builders.
Show promoter Jordan Muhlbauer displayed his custom F-250. That’s bikini contest winner Lauren Tustin posing in front of Jordan’s truck.
With 51 vendors signed on for the show, the latest upgrades from the aftermarket were easily obtainable.
Before the spectator doors opened, it was easy to see the amazing lineup of custom trucks. Reportedly, more than 10,000 people passed through the doors on Saturday.
Traveling all the way from Texas and taking the top award was Cesar Olivas and his Best of Show–winning ’16 GMC Denali 2500HD.
Photo 29/92   |   An 8-Lug feature truck, this beautiful Oxford white ’16 Ford F-250 Super Duty is owned by Gary and Molly Brewer from Zephyrhills, Florida.
Photo 30/92   |   Olivas and Brewer were part of the American Force Wheels display.
Photo 31/92   |   Another former 8-Lug feature truck, this ’99 Ford F-250 is owned by Brinton Roberts, a firefighter and active trucker from Beaufort, South Carolina.
Several top-notch trucks were part of the American Force collection.
Not quite finished, the beautiful ’15 Ram 2500, owned by Casey Kessler, featured an amazing undercarriage and is waiting for its twin-turbo setup. Look for more on this one soon.
Photo 38/92   |   Jake Cambria owns this black Ford F-350 dualie, named Back the Blue.
Photo 39/92   |   Not all the rides were lifted. Joe Nasworthy displayed his flame-licked, supercharged ’14 GMC, bagged and rolling on big 26-inch wheels.
Photo 40/92   |   Painted a bright Sunburst Orange Pearl, this Ford Crew Cab dualie is owned by Kyle Adcock from Fort Myers, Florida.
Photo 41/92   |   Daytona 2017 Truck Meet Ford
Event T-shirts fired from an air gun added to the fun.
Swag for the crowd.
Photo 50/92   |   The three Bikini Competition runners-up got cash prizes.
Who’s got the best beard? It’s a toss-up between the flag and the girl.
Photo 54/92   |   The smallest vehicle at the show, this Ireson Motorsports–built Mini, was in danger of being hijacked to be used as a dingy for one of the big lifted trucks.

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