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  • The 2017 SEMA Show Roll-Out Remembered

The 2017 SEMA Show Roll-Out Remembered

A Look Back

Chris Shelton
Dec 12, 2017
Photographers: Chris Shelton
You know that feeling you get the day after your birthday? It’s kind of a sinking sensation. You were a lion for a day, and now you’re just another cat.
Well, we’re kind of feeling that way about this year’s SEMA show. It happens every year, really. Bust your ass to tie up your plans at the last minute just before the event. Get swept up in the pomp and circumstance of it all. Fist bump your friends. Eat like a Roman. Tell stories. Burn the candle at both ends. You know it can’t go forever, but in your heart of hearts, you want it to even if just to see it all. No matter how long you stay, it seems you never see it all.
Photo 2/34   |   2017 Sema Show Roll Out Datsun
In short, we need cheering up. Like spurned lovers, we all revisit the photos when times were good. We have lots of photos. In fact, we have lots of photos of one of the neater things at the SEMA show: the drive-out.
What officially started as a means to send show vehicles to a staging area during the event teardown, the drive-out has become a spectacle unto itself. Contrary to popular belief, looking at cars at the show isn’t all that great. First, you have to score credentials. Then you end up cursing all the people who really shouldn’t have credentials as they get in the way of every photo you want to take. The light sucks inside most of the convention center. And your feet and back, they hurt. Plus, with the endless distractions, it’s really easy to miss the good stuff. Probably worst of all, pictures of trucks parked on carpet are pretty lame.
Photo 3/34   |   2017 Sema Show Roll Out Chevy
The drive-out is the antidote. It ensures a seemingly endless procession of show vehicles doing what most of them were designed to do: roll on asphalt. The organization made a destination event of the parking lot car show by recruiting food vendors and hosting a drift exhibition, which is cool and all, but not nearly as photogenic as a bunch of trucks rolling along. So, if you’re missing SEMA—or if you just plain missed it this year—pull up a seat and have a look.

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