Roll Out! The 2018 SEMA Cruise
For many years, SEMA attendees have lined the main exit at the Las Vegas Convention Center on Friday before the show ends. This rollout of customs naturally occurred long before SEMA made it an official event called the SEMA Cruise. This year, due to major construction of a new facility across the street, the event had to be rerouted to the back of the convention halls. We made our way out there a little early to get a decent spot for shooting. The new location was not quite as open or well lit by trailer lighting as it has been in recent years, but we were able to get you a great gallery of some awesome trucks as they left the show.
Classic trucks, including C10s, F100s, and Dodge Power Wagons, rolled through the barricades to cheers from the crowd. Brand-new trucks, like the Chevrolet Silverado, Dodge Ram, Toyota Tundra, F-150, and others, made their way past bleachers full of onlookers—sometimes equipped with prototype suspension kits that aren’t even for sale to the public yet. Even the HD trucks made their way down the lane, many with dual fenders, big wheels, rumbling exhausts, bright lightbars, and extremely loud train horns. The fans were urging the owners of the latter to honk, which had them feeling a little more involved in the festivities. Toward the end of the cruise, as the sun had all but disappeared, hundreds of trucks had already cruised past our camera for their last chance to be captured at SEMA 2018. Check out our top picks, and take a look at the full gallery and all our #MTSEMA18 coverage at truckin.com.