While the SEMA show may be notorious for over-the-top show trucks, buttery-smooth classics, and power-punching rods, it’s also packed full of rigs, trucks, and all sorts of odd vehicles used for promotional purposes. Throughout our week at the biggest automotive trade show on earth, we purposely scoped out all things Work Truck. You may find some to be right up your alley and others to be utterly repulsive, but they all drew a crowd—which is the point, after all.
| This Freightliner Argosy was repurposed as a mobile studio for action camera company GoPro. Covered in a sinister black wrap and devoid of any badging, this stealthy straight truck looked pretty intimidating.
| Work Trucks Sema Datsun 1200
| This ’63 Datsun 1200 may look like a patina’d old neighborhood work truck, but inside its rugged bed was an array of batteries and an Axion electric drive system. Built by Local Motors and Babbitt Motor Werks, this little pickup looked mighty fun.
| Ringbrothers and Prestone brought out this rough, weathered ’71 Winnebago Brave. We would have walked right past it, except its build sheet claimed it was the “world’s fastest Winnie.” Indeed, the Ringbrothers “Happy Camper” enjoys 900 hp, courtesy of a supercharged 408ci Chevy V-8.
| In addition to the built, boosted, and bro-dozed show trucks within the SEMA halls, there were massive quantities of work trucks peppered at every Las Vegas hotel. These trucks took on the brunt of the work for the SEMA show, transporting sports cars, hot rods, classics, and trucks to Nevada from all over the country.
| We can’t help but gawk at every custom medium-duty truck on display, and this BTS Customs CadiChevroGMC TopKodiEscalade was no exception. The color combination and volcanic-rock scheme looked great on the truck, which was lowered over American Force wheels.
| Tonka teamed up with Dave’s Garage in Simi Valley, California, to restore this clean ’47 Chevy pickup. The truck had a Cummins 5.9L diesel engine, Roadwire leather interior, replacement panels from LMC Truck, a custom wood bed, and PPG paint. Its scheduled to spend the year traveling the country as a marketing tool for Tonka.
| One of the more unique vehicles was Diamond Eye Performance’s ’48 Ford F5 COE Hauler. Restored from the ground up, this truck sported an ’85 GM C30 chassis, front and rear air-ride suspension, a 1-ton GM 14-bolt dualie rear axle, and a 12-valve Cummins engine that’s juiced up to produce 550 hp and 1,100 lb-ft of torque. An Allison 1000 transmission sends all that power to Toyo tires mounted on American Force wheels.
| Plow in style with the ’17 Silverado 2500HD Alaskan Concept. This truck, featured in Chevy’s booth, had 35-inch tires, Alaskan bear graphics throughout, and a wicked cool stainless steel snowplow up front.
| Work Trucks Sema Obs Ford Cm
| Work Trucks Sema Obs Ford
| This was the only OBS Ford we saw at the show and, to our delight, its most notable feature was a CM Truck Beds flatbed.
| With countless hours of bodywork and chassis modifications, this ’54 GMC 3½-ton COE, designed by Max Grundy, laid its body flat on the floor.
| Work Trucks Sema Rigid
| We love the Ram ProMaster Pit Stop. It’s a rolling bar—what’s not to love?
| Work Trucks Sema Jw Speaker
| Work Trucks Sema Forgiato
| Work Trucks Sema C10
| You may have mixed feelings about loading work gear into Craig Piggott’s ’68 Chevy C-10. That’s right, the TinWorks Fabrication build had a Knapheide utility bed.
| Looks like something out of the movies, doesn’t it? This is the Ice Ram, driven by Hobbs (Dwayne “The Rock” Johnson) in Fast 8, which will be released April 2017.
| Ekstensive Metalworks displayed this ’16 Ford F-750, poised flat on the pavement thanks to the company’s trademark airbag suspension.
| Rockford Fosgate rolled out one of the few Ford Transit Connect vans we saw at the show.
| The mad scientists over at Addictive Desert Designs in Phoenix, Arizona, brought out this ’17 Ford F-150 Raptor outfitted for gun manufacturer Springfield Armory. ADD provided an intercooler upgrade, bumpstop upgrade, larger Fox shocks, rock slider side steps, and its Honeybadger front and rear bumpers.
| An American Expedition Vehicles–built Ram 3500 stole the show in the North Hall.
| This Dodge Power Wagon was built by Five R Trucks out of Golden, Colorado, and was featured on the Lifted Life finale. Built for Seymour Paints, the truck featured a 5.9L Cummins diesel engine, American Force wheels, Nitto Tires, a BDS suspension, and Rigid Industries lights.
| Just when we thought the rat rod fad was winding down, out came another round of astonishing builds. This ’38 Diamond T custom hauler is powered by a 600hp 24-valve Cummins diesel engine that’s backed by a Dodge 48RE automatic transmission. The chassis is fully custom, and the brightwork is a copper patina. The suspension is air-ride with a triangulated four-link in the rear. Weaver Customs in Sandy, Utah, built this piece of art-meets-function.
| Work Trucks Sema On Hauler
| Jeep brought out a trio of concepts that were introduced at the Easter Jeep Safari in Moab earlier this year. This is the Jeep Crew Chief Concept.
| 2017 Ford Super Dutys were everywhere at the SEMA show this year! This one was found in the United Covers, Inc. booth.
| Daystar brought out an awesome ’41 Dodge Power Wagon that was built by the company’s employees in just 50 days. Motivation was provided by an Edelbrock E-Force supercharged Chevrolet LS3 V-8 engine that churned out 750 hp. A Dana 60 front and GM 14-bolt rear axle handled the power. The copper accents were amazing, and the moonshine still in the bed added a fun touch.
| Skyjacker Suspensions built this ’17 Ford F-350 Super Duty, the MBX350. This truck is a life-size toy that acts as a fully functioning police unit. Gear from Lund Industries, Whelen, A.R.E., and 5.11 Tactical adorned this imposing pickup.
| We love old trucks on new chassis, and this ’69 Dodge D200 is a prime example. The old four-door body was dropped on a ’15 Ram 3500 frame. The 6.7L Cummins diesel engine was tuned up by Blacks Diesel with a twin-turbo kit from BD Diesel, a BD Diesel X-Flow intake and Pulse manifold, and ARP head studs. The suspension was from Kelderman, and Fox shocks control the ride. American Force wheels with 37x13.50R22 Toyo Open Country R/T tires round out the build.
| The Hurley Concept was based on a ’17 Colorado and sported a custom Seafoam green exterior with the Hurley logo incorporated in the design. This truck was perfect for hunting big waves off the beaten path.
| This blast-from-the-past was a ’50 Dodge D100 pickup built by Saldana’s Speed Shop. Underneath the classic exterior was a brand-new 6.4L third-generation Hemi V-8 engine.
| How could anyone not love a classic airport tug?
| Work Trucks Sema Focal
| Work Trucks Sema Maxima
| Work Trucks Sema Bedrock