Tires are one of the things any die-hard four-wheeler goes all gooey over. It’s exciting when a tire company unveils a new tread design. Will it work? Will it flop? Is it gimmicky? Is it ugly? Is it cool? Most of those questions are answered after we get our hands on them and put them through their paces in a variety of terrain. But one thing is for sure: it’s fun to gawk.