On our third day of conquering the mean aisles of SEMA 2014, we headed to the Upper South Hall, where all things off-road are located, as well as all of the truck outfitters that provide items like bumpers, bed covers, and all things outdoorsy. It was slow moving for sure, as just about every booth was a partner of Truckin, and they all had some cool new items to show us. As far as badass lifted trucks go, there were several booths that were simultaneously stealing the show in this particular hall. Kelderman, Full Throttle Suspension, ReadyLift, Rigid Industries, Fabtech, Pro Comp, and a few of the other usual suspects all had killer displays and a ton of killer trucks that were surrounded by crowds. But there were a couple of relative newcomers that both ponied up for booths to fill with killer trucks, and both happen to be friends of ours. Robbie Bryant's KEG Media had three trucks in their booth and several more elsewhere at the show, as did Show Time Metal Works, who were hawking their new bumper designs. Look for feature on all of these trucks on the pages of Truckin Magazine soon! We have just two more days at SEMA so stay tuned for Thursday and Friday coverage and check out Monday and Tuesday's coverage right here on the site.