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  • Every Diesel Power Cover From Our First 10 Years

Every Diesel Power Cover From Our First 10 Years

Front-Page Views

KJ Jones
Jun 6, 2015
Photographers: Diesel Power Archives
How many times have you formed an instant opinion about something simply based on the way it looks? You know, judged a book by its cover? We’ll take a flyer on this one and say (in general terms, of course) most of us do it—and some of us do it fairly regularly. In the long run, we know it’s really just good ol’ human nature that prompts people to make assessments of “good” or “bad,” which is why great care is taken in preparing the magazine’s cover each month.
Diesel Power’s front page is arguably the magazine’s most important element, as the way it appears—its look—plays a big role in a person’s decision to purchase a copy of the magazine and/or read its contents each month. Yes, what’s up front really does matter…a lot. Which is why great pains are taken to create covers we hope are compelling enough to make you want to read each issue, from the first page to the last.
Building the perfect magazine cover is a somewhat mysterious art form. No one really knows exactly what will make a magazine fly off the shelves. While it’s been said that red cereal boxes sell the best, putting a red truck on the cover every month just doesn’t work (or we’d be doing it!).
Photo 2/138   |   Spring 2005
Unlike cereal, magazines also can’t rely on having the same “flavor” every month. In fact, if we tried to put out the exact same magazine more than once, it would be no surprise when sales tanked. Instead, with each cover we have to try and highlight a variety of new topics that hopefully appeal to the entire audience—including everyone from die-hard, decade-long subscribers to folks who are buying Diesel Power for the very first time.
Along with the main headline and cover photo are promotional words or sentences called “blurbs,” which are used to highlight and briefly describe content in that issue, and a “skyline” at the top of the page above the “Diesel Power” title. In a perfect world, our covers have something on them that makes you actually pick up the magazine and want to read the content inside. That may sound old fashioned in a world of instant Google searches, but the idea is the same, just a bit more personal.
Now that you have some idea about the importance of the front page and what goes into its design every month, we hope you enjoy this look back at all the covers from the first decade of Diesel Power. Our new look starts with the cover of this issue: a fresh, contemporary restyling for the years ahead.
Staff in 2005
Publisher: Steve VonSeggern
Editor: Carl Calvert
Copy Editor: Gregory Imler
Contributing Editor(s): Hib Halverson, Sean P. Holman, Bill Senefsky, John Stewart, Steve Temple, Phillip Trevlac
Art Director: Gabby Lee
Staff in 2006
Publisher: Steve VonSeggern
Editor: Carl Calvert, David Kennedy
Managing Editor: Darlyn Susan Yee
Copy Editor(s): J. David Jones, Phil McRae
Contributing Editor(s): Matthew R. Amero, Ken Brubaker, Matt Carlson, Bob Carpenter, Phil Coconus, Hib Halverson, Sean P. Holman, Brian Lohnes, Trevor Reed, Bill Senefsky, John Stewart, Tori Tellem, Steve Temple, Phillip Trevlac 
Senior Online Editor: Edward Sanchez
Online Editor: Trevor Reed
Art Director: Gabby Lee Oh, Mark Snyder
Staff in 2007
Publisher: Steve VonSeggern
Editor: David Kennedy
Managing Editor: Kirsten Prescott
Copy Editor: Phil McRae
Feature Editor: Trevor Reed
Associate Editor: Jason Sands
Art Director: Mark Snyder
Photo 40/138   |   Speed, speed, and more speed. In February 2008, we featured Gale Banks’ 8.21-second diesel-powered drag truck.
Photo 41/138   |   In March 2007, we tapped into the truck-as-a-hot-rod theme with this super clean ’07 F-350 Super Duty based on the Carroll Shelby Cobra.
Photo 42/138   |   March 2007
Staff in 2008
Publisher: Steve VonSeggern
Editor: David Kennedy
Managing Editor(s): Courtney McKinnon, Kristen Prescott
Copy Editor(s): Steven Chen, Erik Garcia, Phil McRae
Feature Editor(s): Mike McGlothlin, Trevor Reed, Jason Thompson
Associate Editor: Jason Sands
Art Director: Mark Snyder
Photo 55/138   |   In November 2009, we got an exclusive look at the 2011 Super Duty. Its 6.7L Power Stroke is the first diesel Ford had ever built for a pickup in North America and didn’t share a single piece with the 6.4L Power Stroke built by International. The new 6.7L V-8 replaced the old 6.4L during the first quarter of 2010.
Photo 56/138   |   Ford 6 7l Diesel Power Stroke
Staff in 2009
Publisher: Steve VonSeggern
Editor: David Kennedy
Managing Editor: Courtney McKinnon
Associate Editor: Jason Sands
Feature Editor(s): Mike McGlothlin, Jason Thompson
Art Director: Mark Snyder
Photo 69/138   |   In our April 2010 issue, Ford and DeWalt teamed up for the ultimate contractor’s mobile toolbox: an ’11 Ford F-350 Super Duty chassis with all the cool tools you would ever need. It even had a rear winch to help load that generator or anything else you couldn’t lift.
Photo 70/138   |   In our April 2010 issue, Ford and DeWalt teamed up for the ultimate contractor’s mobile toolbox: an ’11 Ford F-350 Super Duty chassis with all the cool tools you would ever need. It even had a rear winch to help load that generator or anything else you couldn’t lift.
Staff in 2010
Publisher: Steve VonSeggern
Editor: David Kennedy
Managing Editor: Courtney McKinnon
Associate Editor: Jason Sands
Feature Editor(s): Mike McGlothlin, Jason Thompson
Art Director: Mark Snyder
Photo 83/138   |   Duramax vs. Power Stroke, Allison vs. TorqShift— when it came to diesel pickups in 2011, we went all out and tow-tested these two Goliaths in our February issue.
Photo 84/138   |   Duramax vs. Power Stroke, Allison vs. TorqShift— when it came to diesel pickups in 2011, we went all out and tow-tested these two Goliaths in our February issue.
Staff in 2011
Publisher: Steve VonSeggern
Editor: David Kennedy
Managing Editor: Courtney McKinnon
Associate Editor: Jason Sands
Feature Editor(s): Mike McGlothlin, Jason Thompson
Art Director: Mark Snyder
Photo 97/138   |   The 2012 Diesel Power Challange saw the first Power Stroke champ in Eric Clause’s ’08 Ford F-250.
Photo 98/138   |   2008 Ford F 250
Staff in 2012
Publisher(s): Jeff Dahlin, David Kennedy
Editor(s): Sean P. Holman, David Kennedy
Managing Editor: Courtney McKinnon
Associate Editor: Jason Sands
Feature Editor(s): Mike McGlothlin, Jason Thompson
Web Producer: Jason Gonderman
Art Director: Mark Snyder
Photo 111/138   |   In the February 2013 issue, we entered the Guinness Book of World Records. Jason Sands made the fastest trailer tow with a diesel truck going 141.998 mph.
Photo 112/138   |   World Record Trailer Time
Staff in 2013
Publisher: David Kennedy
Editor: Sean P. Holman
Managing Editor: Courtney McKinnon
Associate Editor: Jason Sands
Feature Editor(s): Jason Gonderman, Mike McGlothlin
Art Director: Mark Snyder
Photo 125/138   |   In our June 2014 issue, we showed you guys the Nissan-Cummins concept 2.8L four-cyclinder Frontier Diesel Runner.
Photo 126/138   |   Cummins Nissan Frontier Engine
Staff in 2014
Publisher: Steve VonSeggern
Editor(s): Jason Gonderman (interim), Sean P. Holman, KJ Jones, Mike McGlothlin
Managing Editor: Courtney McKinnon
Associate Editor: Jason Sands
Feature Editor(s)/Staff Editor(s): Jason Gonderman, Maxwell Matthewson, Mike McGlothlin, Trevor Reed
Art Director: Mark Snyder
Staff in 2015
Publisher: Steve VonSeggern
Editor: KJ Jones
Managing Editor: Courtney McKinnon
Staff Editor: Trevor Reed
Art Director: Mark Snyder
In April, we were the first to introduce the Cummins-powered Nissan Titan. Staff from Diesel Power, Hot Rod, Motor Trend, and Truck Trend got a chance to look it over and check out the 5.0L V-8 engine and other elements.

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