Garage Editorial: Wrapped and Painted Trucks
I’m intrigued by wraps right now. And I’m not talking barbecue chicken wraps, although that would be delicious right about now. I'm talking about vehicle wraps—the ones that make ordinary trucks extraordinary.
Is it just me, or were wrapped vehicles everywhere at this year’s SEMA? Standing highly visible amongst the rows of vehicles and hordes of people—and displaying an impressive amount of detail and pizzazz—wrapped trucks definitely had the “wow factor.” My little game was to get up close and see what colors the trucks actually were. Whatever happened to paint? Remember when painted trucks seemed to be more of a thing at SEMA? Yes, there were some painted and pinstriped trucks, but ironically, I think I noticed them because they were not wrapped.
Don’t get me wrong, I like wrapped trucks. I also like painted trucks. Likewise, some wrapped trucks are hideous, and some painted trucks are hideous. The plethora of wrapped trucks is merely an observation of a trend that may be applicable for the work truck world.
I have a custom flame-painted, pinstriped tonneau cover. I love the slightly raised texture of the pinstriping, also the faintly imperfect brushstrokes the freehand art of pinstriping creates. I love the deep, glossy finish the paintjob once had. You can’t beat a good paintjob. At the same time, I'd wrap my truck in a heartbeat. I'm too attached to the original color to change it permanently, but a temporary change, via a wrap, would be so cool.
Since both wraps and paint are subject to such a broad spectrum of quality, detail, and craftsmanship, it’s impossible to say which option is cheaper or right for you, should you conclude that your business could benefit from either. There are simply too many variables. I can suggest that art-impaired individuals (such as me) should probably cross this off of the DIY list and leave it to professionals.
Have you considered wrapping your work truck? As you'll see in the February 2016 issue, we recently wrapped our plain-Jane work truck, and we have to admit that it turned out pretty killer.
The offer to drive this ’15 Ford F-150 Halo Sandcat SEMA specimen came via a voicemail accompanied by a few swift yet enticing stipulations: We must make a decision immediately, be available first thing the next morning, and be satisfied with 24 hours of playtime. Of course, we adjusted our schedules and obliged. We were told this promotion work truck—built at Galpin Auto Sports through a partnership between Ford and 343 Industries for the purpose of advertising the release of the Halo 5 video game—drew more attention than many of Ford’s other vehicles and gained astronomical popularity wherever it appeared. Although this rig is full of window-rattling electronics and riding on aftermarket Addictive Desert Designs long-travel suspension, the thing that screams “look at me” the most is the custom full-body wrap.