Sterling Simplicity: Understated Looks for this 2011 Ford F-250
Travis’ 2011 Super Duty Proves Less Is More
As Oscar Wilde once said, “Fashion is a form of ugliness so intolerable that we have to alter it every six months,” and it’s no different in the world of custom trucks. Styling elements that were winning awards five years ago may now seem unimaginative or unattractive. But what if you want your truck to look as good in a decade as it does today? If that’s your thought process, we recommend you follow the formula laid out by Travis Hickman’s ’11 Ford F-250 Super Duty.
Travis bought the truck in showroom-stock condition, but he wanted to start a project that would teach his young son the value of hard work and introduce him to the world of custom trucks. “This truck gives me the opportunity to share my passion for trucks with my son as he grows older,” Travis says. After going through a few iterations of the pickup, Travis says he has it where he wants it, with each product carefully chosen and masterfully installed to create a clean design that looks great going down the road.
Travis turned to his friend Jason Naron for help in creating the subtle beast. Jason is the owner of Jays Fine Line Rigs Offroad and Performance in Tyler, Texas, and his team picked up Travis’ truck in 2014 to begin the build. The “first draft” of the Super Duty featured a shorter lift kit, smaller rolling stock, and substantially fewer custom parts, but Travis wasn’t totally satisfied.
As such, some of the existing parts were ripped out and replaced with a 10-inch Fabtech Suspension lift, Fabtech traction bars, four-corner Bilstein 7100-Series shocks with remote reservoirs, and polished 24x14 American Force Burnout wheels. Aggressive 38-inch Nitto Trail Grappler M/T tires provide both grip and style, appropriate for a show truck designed for an off-road enthusiast.
Jays Fine Line Rigs made those changes to create additional options for Travis to personalize his truck. “On the Super Duty, with a lift of only about 6 inches, it’s harder to detail the suspension with powdercoating to make it pop,” Jason says. “With the taller lift, we had enough space under the truck to detail it just the way Travis wanted it.”
Before installing those hardware updates, Jays Fine Line Rigs powdercoated much of the Super Duty’s suspension in a candy blue tone, providing the right amount of contrast to the silver bodywork. The springs, torsion bars, traction bars, and some steering components took a bath in the lollipop hue, and the same color was applied to the G2 differential covers, mesh inserts on the Rigid Industries grille, MGP brake caliper covers, and “F-250” fender badges, tying the truck together very nicely. The grille-mounted 30-inch and bumper-mounted 40-inch Rigid Industries lightbars add extra visual pop, day or night, while the headlights are color-matched units from plainANsimple.
The interior was suitably updated, but as with the exterior, restraint was the order of the day. Foregoing outrageous stereo modifications and impractical material choices, Travis instead opted for custom silver seat inserts and silver stitching for the ’11 Ford, and the dashboard trim was color-matched to the exterior color. Travis brought his sweet tooth inside as well, using candy blue for the dashboard vents, center console trim, and gauge needles. A simple subwoofer box, custom-built and wrapped in black vinyl by Tyler, Texas’ James Halter, houses two Kicker 12-inch subs behind the rear seat.
In addition to the styling updates, the truck also features an H&S Mini Maxx tuner with custom tunes, supplied by Power Stroke Enginuities of Houston, Texas. The team also added an S&B cold-air intake, a Flo-Pro exhaust, and a Rolling Big Power exhaust tip to improve breathing and add style.
Part and parcel to this truck’s attractiveness is the collaboration between Travis and Jason. “The build went pretty smoothly, with a lot of touching base with Travis to make sure he got what he wanted based on the idea in his head,” Jason says. “He had a good idea of what he wanted, and he has a good grip on the truck scene.”
Travis agreed, saying he made numerous changes to the truck’s design and worked hard on it until he felt satisfied with the end result, which he calls the Silver Bullet. “I tried to bring detail to every part of the truck to give it the unique look I wanted,” says Travis. “Overall, I am very pleased with how the truck came out and love every bit of it.”
Jays Fine Line Rigs specializes in these kinds of understated builds. A truck with a clean color scheme gives its owner a chance to add extra personalization as appropriate, like Travis’ color-matched exterior and interior parts, but the end result isn’t overbearing at all. Indeed, with Travis’ vision of his truck and Jason’s philosophy about subtle style, the pair seems to make a good team.
As you can see, the Silver Bullet is proof of that.
Year/Make/Model: ’11 Ford F-250 Super Duty
Owner: Travis Hickman
Hometown: Houston, Texas
Engine: 6.7L Power Stroke V-8
Induction: S&B cold-air intake
Exhaust: Flo-Pro exhaust, Rolling Big Power exhaust tip
Engine Management: Custom-programmed H&S Mini Maxx tuner
Transmission: Ford 6R140 six-speed automatic, G2 Axle and Gear front and rear differential covers
Suspension (front/rear): Fabtech 10-inch radius-arm system, Fabtech adjustable track bar, Bilstein 7100-Series remote-reservoir shocks, Bilstein dual steering stabilizers/custom rear blocks, Bilstein 7100-Series remote-reservoir shocks, and Fabtech traction bars
Wheels: Polished 24x14 American Force Burnout
Tires: 38x13.50R24LT Nitto Trail Grappler M/T
Special Thanks: “I can’t thank my friends and family for supporting me the way they have. I want to thank the companies who have helped out along the way providing parts and service. Also, thanks to Pat Carter, James Halter, KP Concepts, and Jason Naron and his crew at Jays Fine Line Rigs Offroad and Performance.”
Fun Fact: Travis built this truck in part to help share his passion for trucks with his son, Kade.