Quick Flip of Feature Trucks – Garage Editorial
I'm bothered by something. Some of you might be able to pull this off and not give it a second thought, while others will swear you'd never even consider it. Some of you could only wish to find yourselves in such a situation. I know it's not right or wrong, per se, but there's just something about it that makes me feel sad and betrayed. Here's what I'm talking about.
I get feature truck pitches all the time (meaning, "You should feature my truck because of x, y, and z."). I love it, because, well, I love trucks, and it's my job to make as many dreams come true as possible when it comes to eight-lugs. In addition to showing off the truck itself, many of you tout just how much your truck means to you personally: the hours spent wrenching, the money invested, the friendships formed, the hardships, the highs and lows, the inspirations behind the builds, the sacrifice, the dedication, and so on. The story is compelling, and it really sounds like you are uber attached to you truck—like maybe too attached. Like, you might want to talk to somebody because it's just a truck, not your firstborn. Now, just to clarify, you don’t have to have a compelling story to accompany your feature truck. It’s not like a college application where we’re looking for volunteer hours and ways you’ve overcome hurdles in life.
We set up a photo shoot, carefully working out the logistics of matching photographers with owners and finding a shoot location that shouldn't get us arrested. The more flexible you are, the more likely it is you’ll see your truck in our pages or online. Kudos to those of you who are willing to travel hundreds—if not thousands—of miles for a photo session. Congrats to those who travel nationwide for shows. If you’ve got the drive to make it happen, it probably will. But while passion will take you far, of course, you also have to have the truck to back it up.
This is the perfect time to insert a little sidebar. A photo shoot is your truck’s moment of glory, so do come prepared. It should never be cleaner than at this moment, both inside and out. This is also good to keep in mind if you’re going to a show, as you just may get snagged out of the crowd for a feature photo shoot. Bring detailer. For extra credit, bring a stepladder if you have a big truck, so good detail photos can be taken of all areas that are above eye level. Since no one knows your truck better than you, point out what the photographer should take pictures of. Give as much information as possible. The more you tell us, the better the story will be.
Moving on. Most of the time, the photos turn out better than what could have ever been imagined. The final product, as seen in the magazine on the newsstand or on trucktrendnetwork.com, is the climax of accomplishment. It’s a euphoric moment in which all the hard work, sacrifice, and achievement culminate into something tangible to show family and friends. For some, it’s a validation that’s life-changing.
And here’s where we come to the part that makes me feel a little betrayed. More often than I’d like to see, by the time the feature comes out, the owner has sold the truck. It’s gone. On the newsstand or on our website is the truck you used to own. The truck that meant the world to you, the truck that was intertwined in your life, is gone. As quickly as the photo shoot happens, the truck hits eBay. I’m an Internet ninja—I see when 8-Lug photos are used for eBay ads before the story is even put together. I can’t help but feel like you wanted the magazine exposure to help maximize your profit on the truck. Was the whole goal just to get it in a magazine so you could flip it and start over? Was there really no attachment at all? Can’t you wait to sell it for at least a little bit? Does it have to end so soon? Maybe I’m overthinking it all, and the truck just has to go because of financial trouble, family changes, or other unforeseen events. That I can understand. Maybe the timing just seems suspicious. But I can’t help but be suspicious when it happens over and over. And each time, it bothers me. After all, I take pride in your trucks, too!
Whether you want to chew me out or sympathize with my stance, I’d love to hear your opinions on the quick turnover of feature trucks.