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  • Editor's Desk: Is It Time for More Unibody Pickups?

Editor's Desk: Is It Time for More Unibody Pickups?

Allyson Harwood
Sep 28, 2010
The topic of compact pickup trucks is one that isn't going away. With rumors that the Colorado and Canyon are nearing the end of the line, that the Ford Ranger could disappear (or may be replaced by the world market Ranger), and that the Dakota is also very possibly on its way out, one really has to wonder what the compact truck segment is going to look like in five years. If there were no replacement for the Ranger, Colorado/Canyon, and Dakota, what would that leave? The Tacoma and Frontier? Perhaps the Mahindra?
Photo 2/8   |   editors Desk allyson Harwood
When a market segment isn't selling all that well, it doesn't make sense for a manufacturer to invest a lot of money in a new product. I get that. It makes that investment a huge gamble. On the other hand, the first company that attempts to revive a segment others have abandoned could really clean up. If the automakers were ready to revive the compact truck market, they would have two basic roads to take: create a small body-on-frame pickup or consider the idea of a unibody.
Most people who buy compact trucks aren't trying to tow a large trailer. It would be safe to say that people who buy compacts like the ability to park in the garage, enjoy the improved fuel economy, and like having a decent payload capacity. One of the big problems with compact trucks is that the harder manufacturers work to make them nearly as capable as full-size trucks, the closer they get in price to the larger trucks. And it might just be that people who like smaller pickups aren't expecting the capability of a full-size; they want a vehicle that provides a space to put grubby gear that can be cleaned out with a garden hose. While something like a crossover may seem to be a compelling idea, it's tougher to clean spilled mulch out of a cargo area's carpet, and most small crossovers kind of look like gumdrops anyway.
Photo 3/8   |   2005 Ford Ranger Bottom
Enter the unibody pickup. They haven't done all that well lately; the Ridgeline is interesting, but odd styling has hindered sales, in my opinion, and the Subaru Baja looked like a wagon cut off behind the C-pillar. There may be a real market for unibody trucks. Automakers could reduce the cost of the new truck by sharing its platform with a crossover, or even a car. There would be some key obstacles to overcome, the biggest of which is structural rigidity. But I think it can be done.
Photo 4/8   |   2006 Honda Ridgeline Body And Frame
This parallels the current trend of crossovers, where a car-based vehicle can offer some of the towing and payload capacity of a body-on-frame SUV, with some off-road ability too. And you can't argue that no unibody vehicles have capability: The LR4 is one of the best off-roaders out there. And neither the Touareg nor the Grand Cherokee gets left behind on the trail, either. But when it comes to pickups, no matter the platform, they would have to get the look right.
Photo 5/8   |   2011 Jeep Grand Cherokee Limited Rock Climb
Another really interesting phenomenon could happen if compact unibody trucks were to appear. Compact truck buyers could have the choice of hard work or play. Something like the Pontiac ST concept had the potential to be a street rod with a useable pickup bed. Any modifications that could be done to GM's 6.0-liter V-8 would've worked there. I still would love to see that concept reborn as an El Camino, but I'm not holding my breath. Add the handling of a car, and it would be hard to beat that level of street performance.
Photo 6/8   |   2011 Chevrolet Silverado HD Chassis
I don't think it would make sense for the entire segment to switch to unibody platforms. There is still a need for true work trucks in this size category. Having said that, there are some companies that have a unique opportunity to offer both. The way I see it, one company that has a more realistic shot of accommodating both body-on-frame and unibody compact pickup buyers is Jeep. Jeep could -- should -- build a truck on the Wrangler Unlimited platform. That would give people who love the fantastic old-school, solid-axle, off-road capability of the Wrangler a truck bed too. The Unlimited's 116.0-inch wheelbase is certainly long enough to fit in with those of current compact trucks and is three inches longer than that of the 1992 Comanche, the last Jeep pickup.
Photo 7/8   |   Toyota A BAT Concept Side View
Another interesting option would be to use the platform that lives under the new Grand Cherokee. In terms of size, it also fits right in: The 2011 Grand Cherokee's wheelbase is 114.8 inches, plus there's a lot of off-road ability there. It can tow 5000 pounds with the new 3.6-liter V-6 and up to 7400 pounds with the Hemi. With all the option boxes checked, something like that would be too expensive, but a decontented V-6 version would be interesting. I'd love to see something like that happen, but Jeep has said it has no plans for a unibody truck. We may still have a chance at a Wrangler-based pickup, though.
Photo 8/8   |   2008 Gmc Denali Xt Concept Front View
Would you be interested in a compact unibody pickup, if it had enough capability to meet your truck needs? There's a lot of versatility in unibody platforms, but is it worth losing some capability?



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