Subscribe to the Free
Newsletter
  • |
  • |
  • Particulate Matters: Owning It is the First Step

Particulate Matters: Owning It is the First Step

Owning It is the First Step

KJ Jones
Feb 1, 2017
Just one month or magazine issue after I share my thoughts about “paying the price” (the topic of my column in our April ’17 issue), I find myself in that exact position. I’m paying a price right now—for making a few errors. I’m definitely disappointed in myself, and I can only hope that by taking responsibility for my mistakes—owning them—I can hopefully make things right.
As Diesel Power’s editor, one of my primary responsibilities is to make sure the information we publish is accurate. I like things to be spot-on and, in most instances, our team does a very good job of making sure articles are compelling, informative, and correct.
By now, I’m sure most of you have seen the feature story on Carl Baker’s awesome Dodge Ram 2500, an article that ran in our March ’17 issue (“Fast Red,” page 88), and a truck that fittingly graces the cover of that magazine. While Brian Hollingsworth’s photography is its usual awesome and Brian Lohnes conveys a great message about Carl’s rig, I overlooked one huge mistake in the information: The truck is an ’01 Dodge Ram 2500, not the ’05 we said it is!
Photo 2/2   |   Particulate Matters Flawed Cover
Before I go any further, let me get the cliché out of the way: “Everybody makes mistakes.” Yes, we’re all prone to error, but I really hate when it happens, because I didn’t dot every i and cross every t before sending the magazine to the printer.
Thankfully, with the exception of the image of the inaccurate cover that I’m sharing with you here, the gaffe never made it to mass production, or distribution to your mailboxes and local newsstands. If I didn’t publish it here, you wouldn’t know anything about it. “No pic, didn’t happen.” That’s the sentiment these days, right? Well, yes, it did happen. Thankfully, many of you brought the problem to our attention right away via our Facebook page, after reading the web-first version of the article on trucktrend.com.
I’m owning it, because the mistake actually came the proverbial “this close” to being printed. And, at the end of the day, I’m responsible for it. The cover is Diesel Power’s most valuable real estate. Vehicles that grace our front page earn the honor, and it’s only right that we do our best to give them their proper shine when they’re presented in that hallowed space. Getting the model year right is a huge element of that shine, especially when the physical differences between an ’01 Dodge Ram 2500 and the ’05 edition we incorrectly said Carl’s is are visibly obvious.
So, even though this cover and the feature story containing the error were corrected at the 11th hour (and I owe a huge thank you to our managing editor and all the people on the production side who made it happen while we were in the middle of the holiday time-off window), I still need to say “my bad.”
I also need to extend an apology to Mr. Dallas Theobald. In one of the February ’17 issue’s Readers’ Diesels entries, we mistakenly published details about a truck that incorrectly associates a product offered by another “H&S”-titled brand, with Dallas’s company, H&S Motorsports. Of course, there are absolutely no ties or links between H&S Motorsports and H&S Performance, other than the letters, “H” and “S,” which unfortunately got confused in this instance. Yes, the two companies have the diesel hobby in common, but they are definitely separate entities, and they are at opposite ends of the spectrum when it comes to the ways they are involved in the hobby. It was brought to my attention that there was a lively discussion about this in social media. I assure you, neither I nor anyone on the Diesel Power staff wanted anything like that to happen. It was a mistake, and for that, I apologize.
Finally, I need to own one last miscue that unfortunately left someone very upset with me and disappointed in Diesel Power. The calendar that was included with our January ’17 issue was supposed to contain photos of all the trucks that competed in the event. Yes, I acknowledge there are quite a few images of DPC ’16 champion Charlie Keeter’s ’04 Ford F-250 in the calendar. With 12 months in a year and only 8 trucks to fill those slots with, “to the victor go the spoils.” However, that shouldn’t have happened at Nathan Stacy’s expense. No, sir! Nate’s ’07 Chevrolet Silverado 2500HD should never have been left out of the calendar. However, because of my unintentional oversight, it was. Props to Nate’s auntie for contacting me and setting me straight (smile). Nate’s got a really cool truck, and, like every Diesel Power Challenge 2016 competitor, he earned a place in the calendar. The omission is my fault, and I am truly very sorry that it happened.
- OF

POPULAR TRUCKS

Subscribe Today and Save up to 83%!

Subscribe Truck Trend Magazine

Subscribe to:

Truck Trend
Magazine

PRINT DIGITAL
Subscribe Diesel Power Magazine

Subscribe to:

Diesel Power
Magazine

PRINT DIGITAL
Subscribe Truckin Magazine

Subscribe to:

Truckin
Magazine

PRINT DIGITAL
SUBSCRIBE TO A MAGAZINE
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS