Sway Control – The Road Ahead
There are a handful of pivotal events in life that can be counted as life-changing, among them your first job, getting married, and having your first child. There are others that seem inconsequential at the time, but in retrospect turn out to be life-changing. Joining Primedia—TEN: The Enthusiast Network’s predecessor company—almost 13 years ago was one of them. I’m not going to sugarcoat the truth or glance backward through rose-colored glasses. In those years, it was sometimes a rocky and uncertain road through multiple reorganizations, management changes, office moves, promotions, involuntary reassignments, furloughs, and a bankruptcy.
However, the entire time, the camaraderie of coworkers and a common passion and enthusiasm for cars and trucks kept me going through the thick and thin. The media landscape is a lot more challenging today than it was in decades past, forcing us to become conversant and familiar with social media while competing with outlets such as blogs, YouTube channels, and various others that didn’t even exist a decade ago. For some, the change was too much, and they quit before being forced to conform to the new, more demanding reality. Others were forced out, by no direct fault of their own, through the cold, objective process of reorganization, in which their positions were deemed redundant or unnecessary. Others had the good fortune of knowing the right people and being in the right place at the right time. Fortunately, that’s how my story ends at TEN and Truck Trend.
Without going into great detail, an opportunity presented itself that was simply too good to pass up. A casual conversation about a year ago with a former coworker from a previous job turned into a tip about a possible opening. From a follow-up meeting a year later, events transpired in rapid-fire succession so quickly and fortuitously that I can barely believe it myself.
It’s an unbelievably exciting time in the light-truck industry. We’re seeing change at a pace that’s practically unprecedented. Whether you’re talking about pickup trucks, crossovers, or SUVs, innovation is exploding and there is a greater variety of products than ever before. It’s been an awesome privilege to be at the forefront of this innovation as senior news editor, covering industry happenings daily for the past five years, witnessing the change firsthand, and getting the opportunity to drive exciting new vehicles. It’s been a great run, and I look forward to continuing to observe and follow the evolution of the light-truck segment. This time as a reader, like you.