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Particulate Matters: Come Fund Us

Particulate Matters

KJ Jones
Feb 4, 2019
Photographers: KJ Jones
For this edition of Particulate Matters, “money” is the one, and only, topic I’m discussing. I know it’s not a new or unique subject, as myself and Tech Editor John Lehenbauer have both penned columns that touch on finances (articles in which we’re typically fantasizing about having great wealth and what we would do with it).
For most diesel enthusiasts, given our passion for trucks, cars, engines, and such, it’s not hard to theorize where a fair amount of our money would go—if we had an abundance of it. Of course, all of us are not in a position to frivolously spend. We try and make smart decisions and solid moves with our cash in order to make ends meet (first and foremost) and to hopefully have a little extra for indulging our interests, hobbies, and such.
The news of a friend’s recent (and very unfortunate) personal hardship put the whole “money” concept in a different perspective for me. I think there are a lot of people who see cash only as something to spend. The reality is, yes, it is a spendable commodity. However, spending isn’t always for something material. Money can be spent as a way of helping, too.
In this age of electronic money, the online fundraising web site, GoFundMe.com, appears to be the leader in Internet applications that allow people to use their money for helping others. My wife and I have used it (to assist my aforementioned friend), and many of you may have also supported someone through this method. We’ve really come a long way from wiring money via Western Union.
Photo 2/2   |   Dpc 2019 Particulate Matters
Cutting to the chase, Diesel Power Challenge is in need of financial support. No, the event is not “broke,” so please resist juvenile temptation to say or think that it is, and we’re not starting a GoFundMe page seeking your (readers’/enthusiasts’) personal donations. But we are always in search of and welcome additional commercial backers to join the brands whose funds help make DPC happen each year. I want business owners and representatives reading this to look through the build information for the trucks that are entered. You’ll see that most rigs are equipped with the products your companies produce—a great reason why those companies should be involved with the event.
At the top of the sponsor list for DPC 2019, of course, is Xtreme Diesel Performance (XDP)—the perennial Presenting Sponsor of Diesel Power Challenge. This year’s event is also driven by ATS Diesel Performance, not only as the Official Turbocharger Sponsor, but also as host for our meet and greet, and one of DPC’s marquee competitive segments (dyno), as well as a triage center for trucks damaged during the week of grueling competition. PPE returns to DPC as the new Official Fuel System Sponsor, and I’m excited to announce Banks (yes, Gale’s outfit) is joining the Challenge as the Official Instrumentation Sponsor (stay tuned for details on how iDash 1.8 is being incorporated in the event).
Throughout 2018, owners and representatives of various businesses asked me: “How can we get involved with (sponsor) Diesel Power Challenge?” Honestly, from a cost perspective, I don’t know how much money it takes to become a partner. I already have plenty of other things to think and worry about while trying to get the program together. I leave financial details to the business side of our group. But Maher Boulos, the Truck Trend Network’s Ad Director, is the point man for discussing DPC sponsorship options, and I know he’s waiting to speak with you about them (maher.boulos@motortrend.com).
So, as I channel Lenny Briscoe, my favorite character from the Law & Order police drama: “Now’s the time!” Reach out to Maher. Come fund us. I appreciate it, and I know all the Diesel Power Challenge 2019 Presented by XDP participants are thankful for your support as well.
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