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Sales Pitch- 1953 Chevrolet 3100

A Guide to Success

Phil Gordon
Apr 18, 2019
Photographers: Phil Gordon
Patina trucks are primarily pieces of metal sitting on Chevy S-10 frames, which is exactly what Seaford, Delaware, resident Jack Mullins purchased. The automotive industry has been prevalent in the Mullins family, with Jack’s grandfather owning a dealership. His father worked there until he opened his own dealership, which Jack began working at. In 2012, Jack left his father’s dealership to start his very own. As a classic truck enthusiast, Jack had been looking for something he could cruise around in that also advertised his dealership.
Photo 2/14   |   Sales Pitch 1953 Chevrolet 3100 Rear 3q
His search stopped when he found a ’53 Chevrolet 3100 online. It was located in Knoxville, Tennessee, about 16 hours away from him. Jack loaded up and made the trip, buying the truck immediately. “It was a stock S-10 frame with an old rusty body,” he tells Truckin, “which means it was perfect for my project.” The metal was in bad shape, so one of the first things that was changed was the metal work. All the unsafe rust was removed, then the engine bay was gutted and prepped for paint and the new Chevy 350 was installed.
Photo 3/14   |   Sales Pitch 1953 Chevrolet 3100 Engine
Jack’s friend Jeff Wooten suggested the patina truck get a suspension adjustment and Jack agreed. Having never owned a ’bagged vehicle, Jack was hesitant but knew it was something that would set the truck apart. The original plan was just to add bags and a four-link, but as any truck enthusiast knows, it never stops there. The entire suspension was built from scratch, and Jeff and his friend Tim Williams built the rear frame.
Photo 4/14   |   Sales Pitch 1953 Chevrolet 3100 Bed
Matt Reynolds from Charm City Upholstery got on board and handled the entire cabin overhaul. Originally, Jack purchased the truck with a bare-bones interior, so it took some time and creativity to make it unique. The seats were wrapped in leather and the dashboard was painted to match the engine bay. A new steering wheel and custom gauges were added to round off the interior mods. Some of the more creative features added to the 3100 were the whiskey barrel located on the bed used for storage and the rusted-out tookbox that houses the truck’s battery. Virtually every inch of the Chevy was redone except for the patina skin.
Photo 5/14   |   Sales Pitch 1953 Chevrolet 3100 Interior
Photo 6/14   |   Sales Pitch 1953 Chevrolet 3100 Interior Seats
After Jack’s grandfather passed away, his old car lot went on the market and Jack was able to purchase it. Jack wanted to bring his business to where it all started for his family. His current lot only holds about 30 vehicles, and this one will be able to accommodate more than 150, which will be beneficial for business. Jack wishes to thank Jeff Wooten and Tim Williams for the framework, Matt from Charm City for the immaculate interior, John Hall for all the engine work, and Pro Wheels for making the custom wheels for the Chevy. A special thanks goes to his wife, Amanda, and their beautiful little girl, Aubryn, for all their support and love that has guided him to success.
Photo 7/14   |   Sales Pitch 1953 Chevrolet 3100 Wheel

Inside the Build

Year/Make/Model: 1953 Chevrolet 3100
Owner and City/State: Jack Mullins; Seaford, Delaware
Club Affiliation: East Coast Minis
Front Suspension: ’03 Chevy S-10 front clip, Code 504 upper and lower A-arms, custom-built modern chassis, Airlift Dominator bags, Bilstein shocks
Rear Suspension: Custom-built four-link, Bilstein shocks, Airlift Dominator bags, Accuair E-Level, 5-gallon aluminum tank, all air lines run through frame
Engine: Chevy 350ci painted Chevy Orange, mild cam, Hooker headers, Edelbrock 1406 carburetor, MSD distributer, Cadillac air filter cover, aluminum radiator, chrome brake booster, 2.5 Borla exhaust, Billet Specialties A/C compressor and pulley kit, Wilwood front and rear six-piston caliper, cross-drilled rotors, engine bay painted Emerald Green Transmission: 350 three-speed turbo transmission, shift kit
Body/Paint: 4-inch body drop, patina paint, Fulton front sunvisor, power-tilt custom oak wood bed on two actuators, custom whiskey wood barrel for storage, toolbox battery compartment, chrome front and rear bumpers, chrome front grille, LED taillights
Interior: Custom tan Carrara leather-wrapped seats with charcoal Carrara accents; headliner and door panels by Charm City Upholstery in Severn, Maryland; custom center console; Dolphin digital gauges; Grant steering wheel; Emerald Green painted dash; mahogany wood and billet aluminum; brown wool square weave carpet
Stereo: Kenwood head unit, JL Audio components, 10-inch JL Audio subwoofer in center console
Wheels & Tires:
Wheels: 20x8.5 and 20x10; Hot Rod Billet Pro
Tires: 245/30/20 and 275/35/20; Falken