Exclusive Content
Original Shows, Motorsports and Live Events
Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM

SEMA Truck Builds Managed by Truck Guru

Radical Renderings

Bryan Fross
Dec 13, 2019

Managing the build for a SEMA vehicle is no easy task. Managing 46 trucks for one SEMA Show is a whole new level of crazy! Cris Payne, Founder of Truck Guru Marketing and Design, told us that is what they did this year. They help with everything from the vehicle design to acquiring parts and even helping to get a feature spot at SEMA for your ride. You see, they work with the truck owner and manufacturers to put the right builds together from concept to showstopper. This process helps get the builder some top-notch new products, show placement for the truck, and no-hassle communication between all parties. Cris tells us that he's already working with manufacturers and builders for the 2020 SEMA Show including a half-dozen trucks of his own. If you'd like to build a showstopper of your own and get a digital concept started, contact Truck Guru at www.truckguru.co.

Photo 2/3   |   Radical Renderings Truck Guru F250
Dan Lee is building a monster truck. It's not a real "monster truck" as you may be thinking about what that term means, but it is definitely a monster and it is a truck. His 2015 F-250 Crew Cab shortbed is going huge with a custom 24-inch lift he designed and built. For a big lift you need a big wheel and tire combo, so Dan is going to have the Ford sitting on 28x16 RBP Uzi Wheels wrapped in 44x19.5-inch Interco Bogger Tires with True Spike Lug Nuts for a little extra attitude. The outside of the truck will be vinyl-wrapped by Colorbomb wraps with a custom design. Other major updates to the exterior include a PMF Suspension Fuel Cell, Rigid Industries Rock Lights, Fusion Bumpers, FOA shocks all around, and a full hydraulic steering system from PSC Steering. The truck has a custom Rolls Royce-themed headliner with fiber optic lights included. To attract even more attention, Unique Car Audio installed four 12-inch MTX Audio Subwoofers to bring the boom inside the cab while eight MTX audio pod speakers on a rotating bar with actuators reside in the bed along with another two 12-inch Subwoofers.
Photo 3/3   |   Radical Renderings Truck Guru Silverado
If this truck doesn't look to you like it would be fun to drive through some off-road adventures, you've never raced through the open desert at 90-plus miles per hour. Jeff Wilson is the owner of this 2017 Silverado 1500 that was built for SEMA 2019. Starting with the body, the aggressive-looking front end gives this truck a great first impression with a revamp that includes a custom Royalty Core Grille, custom bumper, RK Sport Ram Air Hood, Fiberwerx 6-inch Fiberglass Fenders, Gold Standard Color-matched Headlights and five KC Hilites Carbon LED Pods along with KC Flex lights on the A-pillars. The front suspension has been fully modified with a Dirtking race kit utilizing King 2.5-inch coilovers and 3.0 bypass shocks. A set of Fiberwerx 6-inch bedsides reside where the factory sheetmetal used to be out back and they make room for a whole new rear suspension setup with plenty of travel. A Dirtking bed cage was installed with Dirtking shackles, hangers, and a Dirtking rear bumper. The shocks are King 3.0 bypass to handle dampening while custom Atlas Leaf Springs handle the load. On the inside, BS Sand Seats replace the stock ones while the sound system has been upgraded significantly using Kicker Q-Class Audio Components with two 12-inch Subwoofers and a Switch-Pros light controller will allow Jeff to quickly illuminate a vast area in front of the truck when needed.
- OF

POPULAR TRUCKS

MOST POPULAR

CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS