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Editors Desk Allyson Harwood

Editor's Desk: SEMA's Influence Is Growing

From the April, 2011 issue of Truck Trend
By Allyson Harwood
 

Editor In Chief Allyson Harwood
"Check out that 4x4. That is hot." That's what Michael J. Fox as Marty McFly says when he sees a black four-wheel-drive 1985 Toyota Xtracab SR5 HiLux, known as the Pickup here (which was replaced by the Tacoma) on the back of a flatbed truck in the present-day (1985) portion of "Back to the Future." When I was a kid and saw that truck for the first time, I thought it was huge. I also realized that pickups weren't only about function. There was more to trucks than serving as construction equipment, farm trucks, and tow vehicles.

The Toyota in the movie-and the sequel-was the last model year of that truck to come with a solid front axle, and its 22RE 2.4-liter inline-four was backed by a manual transmission. The pickup was custom-built for the movie, with a rollbar behind the cab with four round KC HiLites, plus two smaller rectangular KCs in the grille. Other modifications were said to include Smittybilt tube bumpers front and rear, a black grille, and whopping 15-inch wheels wrapped in 31-inch Goodyear tires.

1985 Toyota Xtracab SR5 Hilux Front
Marty's Toyota was my introduction to the world of modified trucks. A little more than 10 years after "Back to the Future" came out, I took my first trip to the Specialty Equipment Market Association show. And it absolutely blew my mind. I was there to cover the show along with co-workers at Four Wheeler magazine-the publication that gave me my first job in the industry-and I was overwhelmed. And that was before the Las Vegas Convention Center's floorplan expanded to include the two-story South Hall, which doubled the square footage to 3.2 million, and the SEMA show fills it. The show is not restricted to the inside of the center, either-many of the cool trucks are outside, including trophy trucks, big-rigs, 4500- and 5500-size trucks, classic rigs, and much more.

When SEMA was smaller, it took nearly a week to walk the show. Today, you simply have to accept that there's not enough time to see everything-there's only so much walking your feet can take.

So it was fortunate that Truck Trend sent a lot of people this year to seek out the coolest trucks and new products. After a full week, we found plenty of great new things that will soon be coming your way. These products help with traction on rough terrain and in snow, performance, styling, and towing. There are storage innovations, camping gear, and more.


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