If you loved the inaugural Mazda Rev It Up' and couldn't get enough of it--or if you waited too long to get on the sign-up list in 2003, here's your chance to make sure you make the starting grid for the 2004 Tour. Mazda Rev It Up has announced its schedule for the coming year, with two new markets--San Diego, California, and St. Petersburg, Florida--and is beginning to take registrations on the website: www.mazdarevitup.com.

This coming year, the World's Largest Performance Driving School and National Driving Competition will feature the hot new Mazda3 as the car to drive in its skills clinics and on the competition course. A successor to the GLC, 323, and the Protege, the Mazda3 introduces Mazda styling and function to the compact segment, with the fun-to-drive character that is the essence of a Mazda.

Hailed by Grassroots Motorsports Magazine as the Editor's Choice on its "20 Things That Rocked Our World in 2003," Mazda Rev It Up was a smash hit with serious competitors, as well as participants just out to have fun improving their driving skills. Expected to draw a sell-out 30,000 competitors, Mazda Rev It Up 2004 will offer even more opportunities for personal instruction and to test yourself--and your friends--against the clock. But one thing will remain the same, the low cost for participating and competing--$40.

"Mazda Rev It Up is still the best behind-the-wheel bargain in the automotive world," said Robert Davis, senior vice president of marketing and product development for Mazda North American Operations. "We are proud that we can offer refinements that will enhance the experience for our participants, while keeping the cost low and the thrill-quotient high."

The 2004 edition of Mazda Rev It Up will feature the "Always On" Driver's Lounge--a place where competitors can go to ask questions and get driving tips from the pros--at any time during the day. Located at the Information Tower, the "Always On" Driver's Lounge will enable hungry competitors to quiz the instructors to their heart's content.

For those who feel compelled to chart their progress at every step of the way, Mazda Rev It Up will time every skills clinic and practice lap in 2004. Thus, competitors can see how much they improve on each individual run, and put the pressure on their compatriots. Mazda Rev It Up participants will be able to choose from among three skills clinics for a total of eight competitive laps, before heading to the competition course for the final two timed runs.

But if you want to add some additional seat time into the mix, try the Go-Kart track. Some of the best drivers in the world started in karting, and the same abilities practiced in the MAZDA3 on the skills and competitions courses can be perfected on the karting track. For an extra nominal charge on the Go-Kart track, you'll get plenty of wheel-to-wheel driving and a dose of good clean fun to boot.

In addition to the "chalk talk," three skills clinics and the competition course, participants will once again be treated to displays from Mazda, Falken Tire, and other lifestyle sponsors, making it a full day of fun and exploration for automotive enthusiasts and those who enjoy the active lifestyle.

Winners from each of the 15 cities will once again be flown to Mazda Raceway Laguna Seca for the dramatic and intense Mazda Rev It Up Finals. In 2004 the wildcard berths are to be chosen from among the top national leaders in each class -- "Just for Fun," "Novice," "Club" and "Pro," the top scoring woman competitor and highest scoring non-city winner. The last two can come from any of the classes. That opens the door for just about anyone to win the grand prize Mazda3.

There are, however, some other changes of which competitors should take note: Southern California competitors will have their choice of locations in either Irvine or San Diego to compete. Several of the sites within the cities have changed, so please check the schedule carefully. The tour, which begins nearly a month earlier and ends in late June, is currently slated for only Saturdays and Sundays in 2004. Please be aware that some dates and locations may change, but if you sign-up in advance, you will be kept informed.

Since group sign-ups proved to be a big hit in the inaugural year, Mazda Rev It Up is once again trying to accommodate friends who want to brag and boast together by registering groups in 20- minute increments. However, these are only available on a first-come, first-serve basis.

As before, drivers will be able to see how they fare against all others in their class during the weekend and throughout the tour. The event website, http://www.MazdaRevItUp.com, will show how drivers measure up against others across the country. Participants may register online at www.mazdarevitup.com.

Mazda Rev It Up Proposed Tour Dates and Locations:

San Francisco Bay Area, Alameda Point March 6-7
Orange County (Irvine, CA), El Toro March 13-14
San Diego, (Qualcomm Stadium) March 20-21
Houston, TX, Gulf Greyhound ParkMarch 27-28
Dallas, TX, Lone Star ParkApril 3-4
Chicago, Arlington ParkApril 17-18
St. Louis, MO, UMB Bank PavilionApril 24-25
Washington, DC, FedEx FieldMay 1-2
Minneapolis, MN, Canterbury ParkMay 8-9
New York, NY, Shea Stadium (tentative)May 15-16
Boston, MA, Gillette StadiumMay 22-23
Philadelphia, PA, Philadelphia Park (tentative)June 5-6
Atlanta, GA, Atlanta Motor Speedway June 12-13
St. Petersburg, FL, Tropicana FieldJune 19-20
Miami, FL, Gulfstream ParkJune 26-27

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