To encourage drivers to stay on top of their oil change intervals, the FRAM brand, America's No. 1 oil filter, is launching a new oil change rebate and "Dream Garage" game. Both run until August 31, 2007.
The game gives consumers the chance to win the garage of their dreams while the FRAM oil change promotion allows consumers to receive $5 off (by mail-in rebate) when purchasing both five quarts of their favorite motor oil and a FRAM(R) oil filter.
Backed by a $5 million advertising campaign, the rebate promotion supports the "FRAM oil change" by emphasizing the importance of an oil change. As part of the campaign, the FRAM team has launched two national ads that have a five-second call-to-action at the end to drive consumers to the FRAM brand's website.
"We are excited about the promotion because it offers FRAM customers the opportunity to buy the motor oil of their choice and still be rewarded," said Katina Wall, FRAM product manager.
In support of the promotion and game, the brand's website, www.fram.com, has been altered to feature the $5 off promotion. Once visitors click on any of the promotion links, they will be forwarded to a separate microsite where the $5 coupon along with information about the "My Dream Garage" game can be viewed. To receive the $5 off mail-in rebate, consumers simply have to download the rebate coupon from the website and mail it in for fulfillment.
The My Dream Garage content on the website asks consumers to answer five filter-related questions for registration. Time/date technology will be used to randomly select six winners by August 31, 2007. The winners will receive their very own dream garage provided by Garage Tek(R) and Snap-On(R) Tools (or the dollar equivalent if they do not have a garage). In addition to the six Dream Garage winners, daily winners will be awarded various prizes including hats, shirts and other promotional items.
Advertising for the promotion will run in numerous media outlets including ESPN, the Speed Channel, and Fox Sports Net just to name a few.
For more information on the FRAM oil filter promotion and game, consumers can visit fram.com.