America's best selling cargo vans, cutaways and passenger wagons - gets a major makeover inspired by the new F-Series Super Duty's bold new front-end design to communicate a list of chassis and suspension upgrades that increase capability and improve ride and handling. Safety and security is also improved with the addition of available traction control and features such as the advanced E-Guard Cargo Protection SystemTM, a segment exclusive, for added door-lock security.
Ford trucks are the trucks that America takes to work. In 2006, Ford posted a 40 percent share of the total commercial vehicle market for class 2 to class 7 trucks, up 1 whole percentage point from 2005. That means that nearly half of all of the commercial and fleet vehicles sold, from F-150 pickups to F-750 chassis cabs, wear the blue Ford oval.
"Ford is the undisputed commercial vehicle leader and growing," says Joe Castelli, director, Ford commercial truck marketing. "We own 40 percent of the commercial vehicle market and nearly 500,000 new commercial vehicles on the way this year alone."
Ford's E-Series line-up has topped its segment's sales charts for 28 straight years, accounting for more than half of all commercial vans and passenger wagons sold in 2006. The commercial van, wagon and cutaway market is strong, accounting for more than 350,000 total vehicle sales just last year. Ford E-Series commands a total market share of 49.5 percent while boasting a 62.8 percent share of the cutaway segment.
"The new 2008 E-Series is the boldest, most capable commercial van ever, building on 28 straight years as America's service vehicle of choice," says Castelli.
E-Series vehicles are on the job every day, delivering packages and people, hauling construction supplies to the job site and among many other duties. The E-Series has earned its reputation as the backbone of America's work force by consistently meeting customer needs, delivering capability, flexibility and dependability in an affordable vehicle.
"The E-Series lives up to the "Built Ford Tough" name," said Cristi Brown, E-Series marketing manager. "My customers consider their E-Series vans to be their largest "toolbox." It's what they work out of. It's an integral part of their business and directly affects how they make a living. They push their trucks to the limit on a daily basis. The improvements we've made for 2008 are in direct response to their ever-growing needs."