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Auto News: The Dodgers and Earl Scheib Want You to Drive Dodger Blue

April 09, 2007

The Los Angeles Dodgers are partnering with Earl Scheib, the official paint and body shop of the Dodgers, to offer fans the ultimate opportunity to show their "Blue Pride" -- by actually driving Dodger Blue. Dodger fans can join "The Big Blue Car Crew" by having their cars painted with specially formulated Dodger Blue premium acrylic polyurethane auto paint, offered exclusively at Earl Scheib's Southern California retail locations. The promotion marks the first time that auto paint will be produced based on a professional sports team.

"We're happy to offer fans this one-of-a-kind opportunity to display their Dodger Blue spirit," said Dodger Chief Operating Officer Marty Greenspun. "We hope to see thousands of cars painted with Earl Scheib's Dodger Blue at Dodger Stadium this season."

Dodger fans who visit the stadium will receive details on "The Big Blue Car Crew" promotion throughout the season. On select nights fans will receive a collectible Big Blue Car Crew window cling, which includes a $50 coupon off any Earl Scheib service. Fans will remember Dodger Manager Tommy Lasorda's back-to-back National League Pennant winning teams nicknamed, "The Big Blue Wrecking Crew," as well as their current favorite Dodgers through "The Big Blue Car Crew" season-long promotion.

"Dodger fans throughout southern California will be able to enjoy Earl Scheib's premium quality auto paint and collision repair service as they come in to invest in the ultimate display of team loyalty," said Chris Bement, Chief Executive Officer of Earl Scheib. "We're excited to have Dodger Blue cars driving throughout the region, and to be the official paint and body shop of such an incredible organization."

To celebrate "The Big Blue Car Crew," Earl Scheib has restored a classic 1957 Dodger Blue Chevy that will be displayed at Dodger Stadium in honor of the Dodgers' last season in Brooklyn. For more information on Dodger Blue auto paint and a complete list of available products and services log on to carpainting.com or call 1-800-NEW-EARL.


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