A number of distinctive design cues take the new Volvo S40 a visual step closer to the new S-range look as first shown on the all-new Volvo S80. At the same time, the V50 approaches the new V-range and the all-new V70 without compromising on its original compact and sporty attributes.
"When it comes to the exterior, we're aiming for increased differentiation between the two models. The interior refinements have focused on liberating smart storage space," says Volvo Cars Design Director Steve Mattin.
Starting with the new S40, the source of the inspiration can be seen clearly when the compact sedan is viewed from the front.
The new colour-coordinated soft nose creates a broader, lower stance thanks to a new grille with a larger Volvo iron mark, new headlamps and a lower air intake that sweeps across the entire front unlike the current model's three-part design.
"The new, lower and more horizontal appearance radiates smooth power. This impression is reinforced when the car is seen from the side. At the rear, it is the shape of the new tail lamps and the new bumper that further boost the dynamic appearance," says Steve Harper, who has been responsible for the design of the new Volvo S40 and V50.
Sportier V50 grille
The new black egg-crate grille with its larger Volvo iron mark emphasises a sporty language. The new headlamps and the three sculpted lower air intakes are other details that give the new colour-coordinated soft-nose V50 front an increased impression of solidity.
"Here, we've created visual vertical elements in order to further emphasise the new grille," says Steve Harper.
Slimmer tail lamps
The lower part of the tail lamp panel on both the S40 and V50 is 30 millimetres higher than before and the lamps themselves have an entirely new graphic layout. The brake lights are now of LED type and the position marker lamps emphasise the car's shoulders.
The new bumper features integrated reflectors in the lower corners and the lower, broader design language is supplemented with the more horizontal lines of the exhaust tailpipe.
"The improved shape and position of the exhaust tailpipes is a good example of how a little extra visual touch can create a highly potent impression," says Steve Harper.