Toyota Motor Sales, U.S.A., Inc., announced today that Toyota will be the official "VehicleManufacturer of the Show" for the 2007 Specialty Equipment MarketAssociation (SEMA) trade show in Las Vegas from October 30 to November 2.
"We are thrilled to be the official Vehicle Manufacturer of the 2007SEMA Show," said Jim Farley, Toyota Division group vice president ofmarketing. "The SEMA Show has grown in leaps and bounds each year and hasbeen instrumental to the growth of the aftermarket business and theever-expanding partnerships between automakers and aftermarket suppliers.SEMA is very important to Toyota, and has become one of the key annualautomotive events for us. In fact, in addition to being the officialvehicle manufacturer, we are planning to stage a world premiere at thisyear's show."
The SEMA Show has been a significant showcase for Toyota and Scionproject vehicles and important all-new product debuts. Last year, theall-new 2007 Toyota Tundra full-size pickup truck captured one of SEMA'sprestigious design awards by being named the "most accessory friendly truckof the 2006 SEMA Show." SEMA has also been instrumental in helping Toyotademonstrate the vast accessory capabilities of vehicles such as the FJCruiser sport utility vehicle, the entire Scion model lineup, and manyother products in the Toyota lineup.
Toyota's participation at SEMA continues to grow. This year, inaddition to being the Vehicle Manufacturer of the 2007 SEMA Show, Toyotawill expand its activity even further with official participation from itsLexus luxury division.